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Velocity Service Contract: a B2B marketing charter

Velocity goals

Our goals are to:

  • Be the best B2B marketing agency in the industry by working with the best clients
  • Work with confident clients who really care about doing great strategic and tactical marketing
  • Focus on clients working in information hungry markets - particularly challenger brands or clients at a critical point of change (new management, new product, new strategy, new investors…)
  • Make a measurable difference to our clients’ businesses, principally by accelerating sales and marketing performance
  • Build senior client relationships that endure
  • Enjoy our work
  • Be fairly compensated


Velocity commitments

We promise to:

  • Throw more creative and campaign ideas at you than you can shake a stick at, while working to agreed quarterly goals and plans
  • Base activity on agreed (and budgeted) plans
  • Prove the value of what we do by measuring and communicating results
  • Quote every job in advance and stick to that quote
  • Be totally transparent about mark-ups covering sourcing and managing of third-parties
  • Respond to client concerns, criticisms and complaints with honesty, openness and a self-critical mindset
  • Treat clients’ confidential information as if it were our own.


Velocity expectations

Once clients accept a proposal, they agree:

  • To the payment schedule set out in the proposal
  • To pay all bills within 30 days of them being issued, unless otherwise set out in the proposal
  • To a minimum of three months notice to terminate any retainer relationship (Velocity also makes this commitment)
  • To pay in advance for all third party or out-of-pocket costs
  • That until we have received payment, all creative, ideas and content remain the property of Velocity

Sound fair?



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