Velocity Service Contract: a B2B marketing charter
Velocity goals
Our goals are to:
- Be the best B2B marketing agency in the industry by working with the best clients
- Work with confident clients who really care about doing great strategic and tactical marketing
- Focus on clients working in information hungry markets – particularly challenger brands or clients at a critical point of change (new management, new product, new strategy, new investors…)
- Make a measurable difference to our clients’ businesses, principally by accelerating sales and marketing performance
- Build senior client relationships that endure
- Enjoy our work
- Be fairly compensated
Velocity commitments
We promise to:
- Throw more creative and campaign ideas at you than you can shake a stick at, while working to agreed quarterly goals and plans
- Base activity on agreed (and budgeted) plans
- Prove the value of what we do by measuring and communicating results
- Quote every job in advance and stick to that quote
- Be totally transparent about mark-ups covering sourcing and managing of third-parties
- Respond to client concerns, criticisms and complaints with honesty, openness and a self-critical mindset
- Treat clients’ confidential information as if it were our own.
Velocity expectations
Once clients accept a proposal, they agree:
- To the payment schedule set out in the proposal
- To pay all bills within 30 days of them being issued, unless otherwise set out in the proposal
- To a minimum of three months notice to terminate any retainer relationship (Velocity also makes this commitment)
- To pay in advance for all third party or out-of-pocket costs
- That until we have received payment, all creative, ideas and content remain the property of Velocity
Sound fair?
