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Who we are

Who we are

We call what we do ‘Marketing Acceleration’ because it turns the raw materials of technology, products, and services into new revenue – and does it faster than you can do it on your own (or by using a conventional marketing agency).

A marketing laboratory

Velocity is emphatically not conventional. Our entire business is one big experiment designed to embrace dozens of smaller experiments.

From the way we run a meeting (Hackathons aren’t just for software developers) to the ways we present our ideas (Pecha Kucha anyone?) to the things we get our clients into (like buying 150 copies of Rescue Me by Fontella Bass), we do things differently.

Some of our experiments are private (who knew iPods were so flammable?) and some are public, like our SEO Petri Dish. But all of them are in the service of better outcomes, faster dividends and, dare we say it, fun. (Ever notice how the most successful businesses are always the ones having the most of this elusive stuff?).

That’s the spirit of who we are. Now for some of the substance…

And, if you’re interested, here’s how we usually approach a new engagement…



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The C word: the importance of confidence in B2B marketing

A great website. Lots of white papers and thought leadership content. Case studies and customer testimonials. Great campaigns and creative. Awards, editorial coverage and analyst attention. They’re all important to every B2B marketer. But there’s a factor that cuts across all of these and is probably more important than all of them: confidence.

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Riding the Hype Cycle

We’ve always been mildly allergic to the reductive matrices and models peddled by the analysts, but we’ve come to recognise a ring of truth to the Gartner Hype Cycle. The Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

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