Why Velocity?

Maybe not. Some people are already really good at telling stories; capturing killer messages; building air-tight cases. Most aren’t. And even those that are can benefit from:

A fresh set of eyes
You can get too close to these things. Outsiders can challenge, confront and point out the invisibly obvious.

Enthusiastic scepticism
We haven’t drunk the Kool-Aid. We need to be convinced. But once you convince us, we can convince anyone.

A different perspective
Gained from lots of different engagements in all sorts of tech markets.

Creative chops*
We’re really good at this. It’s all we do.

Digital expertise
We’re out in front in B2B search marketing, social media, online PR, content marketing and the next big thing.

A blue-chip network
We know a lot of people in and around tech, and we tap into this network to make our recommendations better. Always confidentially (and never without our client’s permission).

Pathological curiosity
At bottom, we’re geeks in marketer’s footwear. There. Out of the closet.

Bandwidth
We concentrate all of our attention on your company, your challenges, your opportunities. There’s no day job to distract us. This is our day job.

The P word
We hate people who talk about their ‘passion’. Passion is something you demonstrate, not something you talk about. But there’s no way around it: we love our work and we hope it shows.

If your company can’t benefit from any of the above, you definitely don’t need Velocity.

www.abba.co.uk has lots of agencies who do the normal things.

* ‘Chops’ is one of those great Yank words that ought to be forcibly injected into the vocabularies of all English-speaking bi-peds. It’s kind of a cross between talent, virtuosity and expertise. Jimi Hendrix had chops. Warren Buffett has chops. Madonna… not so much.