Strategic B2B Consulting

But, until a better word is invented for this part of our business (one that doesn’t sound like a consultant invented it), we’ll stick with it.

C-word aside, Strategic B2B Consulting is a critically important part of what we do. Our best work inevitably starts here, because instead of inheriting the received wisdom about your business and treating it as gospel, we go all blasphemous and start over from scratch.

Our very first client told us they did content management for enterprises. We suggested they did something much more interesting (and lucrative) for network operators.

One client said they had one big product for one market. We showed why we were convinced they had four products for two distinct markets.

One wanted to change their name. We did too, but made a case for spending the budget in three much better places.

Strategic B2B consulting is the hardest of our work to pin down. It’s messy. You never know where we’ll come out before we start. It involves a leap of faith.

But unless a business is willing to take that leap, to suspend the things it knows to be facts, it can’t start any revolutions.

In short, our consulting engagements are not for people who are uncomfortable with questions.

…if you’re interested here’s an overview of our typical B2B consulting processes.