Why B2B content marketing programs?

B2B content marketing programs differ from traditional marketing communications in these important ways:

They’re built around the challenges faced by the target audience
rather than the promotional agenda of the marketer.

They’re designed for information-hungry markets
in which the buyer may not even know what he doesn’t know.

They’re built on Content Pillars
high-value, informative guides, e-books, videos, events, web seminars, etc. that educate the market and position the client as a market leader.

They actively demonstrate leadership
rather than simply claiming it.

They use a range of media to create whole programs,
each with a beginning, middle and end.

They open dialogues between our clients and their audiences
building communities of interest and accelerating sales cycles.

They serve explicit goals
expressed as measurable results.

They do wonders for your SEO
because they help you ‘own’ the keywords that drive traffic, engagement and conversions.

Unlike ‘market crop dusting’, Velocity B2B Content Marketing programs concentrate your resources on a tight set of objectives in a defined time scale resulting in new sales.

And our lead nurturing and scoring techniques measure every step as you march your prospects towards a sale.

Our B2B Content Marketing Workbook tells you exactly how we approach this essential discipline.