B2B Content Marketing Programs

Our B2B Content Marketing Programs are machines with lifespans. They have a beginning (where goals are set and tactics agreed); a middle (where prospects are engaged) and an end (where we look back, light a metaphorical cigarette, and ask ‘how was it for you?’ except in a more structured way).

In short, this is where ideas that looked good on a Mind Map are put to the test. Where the offer you so carefully crafted is dropped into a marketplace that, frankly, doesn’t give a damn about you.

What’s it all for?

We can design and execute a B2B Content Marketing Program for literally any goal you can think of. None are ‘off-the-shelf’, but some have been honed by experience, including:

Thought Leadership Programs

Finding the things your prospects care most about, then proving you’re the only ones to talk to about them.

Sales Engagement Programs

Distilling a bunch of random messages into an air-tight sales pitch that can stand alone or be delivered face-to-face (then helping the sales team deliver it).

Lead Generation Programs

Getting the hottest prospects to raise their hands so you can target them with merciless precision.

‘Selling More to Existing Customers’ Programs

Exploiting the most important asset most companies have – and plucking the lowest-hanging fruit.

‘Getting into the C-Suite’ Programs

Where we storm the gates, slip past the secretaries, and land on the desks of the most senior people.

There are plenty more where these came from. We’ve done B2B Content Marketing Programs for raising funding, for integrating acquisitions, for launching products and for hijacking major trade shows.

The point is not to browse a catalogue, but to talk to us about designing and running one for you. It then becomes our job to do something so indisputably successful you’re virtually forced into doing another. Kind of like crack cocaine (but self-funding).

Check out why a B2B Content Marketing Program is different from normal marketing…