Home » What we do » Marketing Acceleration Programs
Marketing Acceleration Programs

Velocity does marketing acceleration programs for B2B technology companies

Our Marketing Acceleration Programs are machines with lifespans. They have a beginning (where goals are set and tactics agreed); a middle (where prospects are engaged) and an end (where we look back, light a metaphorical cigarette, and ask ‘how was it for you?’ except in a more structured way).

In short, this is where ideas that looked good on a Mind Map are put to the test. Where the offer you so carefully crafted is dropped into a marketplace that, frankly, doesn’t give a damn about you.

What’s it all for?

We can design and execute a Marketing Acceleration Program for literally any goal you can think of. None are ‘off-the-shelf’, but some have been honed by experience, including:

Thought Leadership Programs

Finding the things your prospects care most about, then proving you’re the only ones to talk to about them.

Sales Engagement Programs

Distilling a bunch of random messages into an air-tight sales pitch that can stand alone or be delivered face-to-face (then helping the sales team deliver it).

Lead Generation Programs

Getting the hottest prospects to raise their hands so you can target them with merciless precision.

‘Selling More to Existing Customers’ Programs

Exploiting the most important asset most companies have - and plucking the lowest-hanging fruit.

‘Getting into the C-Suite’ Programs

Where we storm the gates, slip past the secretaries, and land on the desks of the most senior people.

There are plenty more where these came from. We’ve done Marketing Acceleration Programs for raising funding, for integrating acquisitions, for launching products and for hijacking major trade shows.

The point is not to browse a catalogue, but to talk to us about designing and running one for you. It then becomes our job to do something so indisputably successful you’re virtually forced into doing another. Kind of like crack cocaine (but self-funding).

Check out why a Marketing Acceleration Program is different from normal marketing…



Velocity Information Technology Marketing Blog RSS Feed RSS feeds

Latest Blogs

Spamalot to the Holy Grail: a personal email journey

Are you a spammer? I’m sure you’re not. But I’ll cheerfully wager that some of you have, at one point, been confused for one.
According to the BBC, undercover US researchers, or white hat spammers, have finally unearthed the secret economics of a 21st century boogie man: the junk mailer.

Read more blog entries

Latest Papers

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

Read more papers

Latest News

B2B Technology Marketing Heavyweight Stoneman joins fast-moving Velocity

Velocity, the B2B technology marketing agency, has welcomed ardent Dundee United and Vancouver Canucks fan Neil Stoneman as senior account director…

Read more news



Velocity Vectors

Vents, vibes & voodoo

sign up now ...