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Digital Metrics

Digital Metrics

Digital marketing is the most scientific of all marketing disciplines. Everything you do can and should be measured, so you can:

  • See if it was worth the investment
  • See how you can do it better next time
  • Set benchmarks to aim for

At Velocity, we use a range of measurement and reporting tools, from Web Analytics to Google Adwords to Search Maps and Campaign Management tools.Because if you’re not measuring everything you do, you’re leaving money on the table (and that’s just rude).



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Latest Blogs

Spamalot to the Holy Grail: a personal email journey

Are you a spammer? I’m sure you’re not. But I’ll cheerfully wager that some of you have, at one point, been confused for one.
According to the BBC, undercover US researchers, or white hat spammers, have finally unearthed the secret economics of a 21st century boogie man: the junk mailer.

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Latest Papers

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

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Latest News

B2B Technology Marketing Heavyweight Stoneman joins fast-moving Velocity

Velocity, the B2B technology marketing agency, has welcomed ardent Dundee United and Vancouver Canucks fan Neil Stoneman as senior account director…

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