Digital Content

Before people will buy your products, they need to know your story. And before they can access your story they need to know you exist.

With the web, your stories can be packaged up in new ways and distributed made available (??) quickly and cheaply straight to the people you need to inspire.

At Velocity, we do lots of different kinds of digital content work, including:

Search Engine Optimization (SEO)

Everything starts here. Without search engines on your side, nobody knows you exist (in webspace nobody can hear you scream). We help you optimize your site around the keywords that matter to your target audiences, so they can beat a path to your door.

White Papers and eBooks

Thought leadership PDFs that pack a punch. Strong cases, well presented, and definitely SEO’d.

Blogging

We blog a lot about blogging because it’s an incredibly effective, low cost way to do five important things. We recommend you do the same, because without it nobody can hear your best thinking on the web. (Oh, and it’s great for your SEO.)

Web Seminars

The unsung hero of the B2B arsenal or the most boring exercise in slideware hell? Depends how you do it.

Video and Screencasting

It’s time to wake up and smell the coffee: your customers and prospects all have broadband. Let’s use it.

Online Product demos

If a picture’s worth a thousands words, a good online demo is worth an 8Gb iPod full of pictures. You mean you don’t have one yet?

Slideshows

Pictures plus audio. Why didn’t we think of that? Ask us about our 20/20 version. Six minutes and 40 seconds to heaven.

Of course, having great content gets you nowhere if you haven’t used it to drive interest, traffic, downloads…and orders. Here’s how we do that.