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Web relations

If your website doesn’t do a few critical things, they may never take another step:

Tell them what you do
…And why they should care… and do it in a few seconds.

Earn the right to sell to them
…Demonstrate your expertise and give your view of the market.

Draw them into a dialogue
…With blogs, e-newsletters, white papers, forums, web seminars, podcasts… whatever it takes.

You may not be able to complete a sale there and then, but your website can certainly accelerate the sales process and tip the scales in your favour.

Velocity specialises in B2B web relations. We steal some of the digital marketing pages from the consumer marketing playbook and apply them in a B2B context.

We help you harness the power of Search Engine Optimisation, Pay-Per-Click campaigns, web analytics, email marketing, blogs and web seminars to drive your messages into the marketplace.

The web used to be a niche marketing tool. Now it’s the core of any marketing strategy. We can help.



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Latest Blogs

Spamalot to the Holy Grail: a personal email journey

Are you a spammer? I’m sure you’re not. But I’ll cheerfully wager that some of you have, at one point, been confused for one.
According to the BBC, undercover US researchers, or white hat spammers, have finally unearthed the secret economics of a 21st century boogie man: the junk mailer.

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Latest Papers

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

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Latest News

B2B Technology Marketing Heavyweight Stoneman joins fast-moving Velocity

Velocity, the B2B technology marketing agency, has welcomed ardent Dundee United and Vancouver Canucks fan Neil Stoneman as senior account director…

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