- Over 600 downloads to date. About 60% are from other marketing agencies or freelancers (never a bad thing). But lots are from B2B marketers we didn’t know before and are happy to be connected to.
- About seven new business conversations – that came straight off the back of the workbook. Some are rather exciting (and all are warmly welcomed).
- An invitation to design an eBook for Marketo – we’re big Marketo fans and Laura Mishima was a pleasure to work with on The Definitive Guide to Lead Nurturing. Our work on this also generated interest from other companies.
- A tangible piece to use in new business meetings – it’s nice to leave something behind that captures our approach to what we do best.
- Proof that we take our own medicine – it’s hard to recommend content marketing to clients if you don’t practice it yourself.
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Comments
Jeff Ogden September 19th, 2010
That eBook was superb. I can see why it was so popular.
With so much sucky content out there, it’s refreshing to find some cheeky Brits to keep we Americans abreast of what great content looks like.
keep up the great work.
Jeff Ogden, the Fearless Competitor
Doug Kessler September 20th, 2010
Thanks Jeff.
Hi praise indeed from the fearless competitor himself!
http://twitter.com/fearlesscomp