B2B Work

Welcome Alcatel Lucent!

Here are some things you might find helpful:

Why B2B Marketing Is So Boring
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The deck presented on 8th July.

The Content Marketing Workbook
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Content Marketing is probably the most powerful weapon in the B2B marketing arsenal. Here’s our view on how it works.

The Hierachy of Benefits
Corporate Positioning and Corporate Message Development - Hierar
A quick discussion of how features and benefits relate to credibility and value.

The Holy Trinity
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Three questions every B2B marketer needs to answer.

Enjoy!

Any queries please contact Doug Kessler via doug@velocitypartners.co.uk


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