The New Naïve Style
It’s become so prevalent that we’re immune to it, but it’s there: The New Naïve Style.
It’s a promise so insanely large it could only be made by a demented grandparent or a copywriter hopped up on caffeine and self-love. Taken literally, the claim is ridiculous. No product or service does it; none could. This is the new naïve style, and web businesses, in particular, love it. A few examples of the new naïve style, taken at random from CrunchBase:
A remote control for the world around you.
Insanely easy tablet publishing
