7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
10. 01. 2023
writing
How to write FAQs – an FAQ for B2B
We’re big believers in the power of a great FAQ section on a B2B website . Here’s an FAQ about why.
10 (or so) principles of writing at Velocity
We’re in the lucky position where the Velocity writing team is growing like crazy – we’ve made three new hires over the last couple of weeks…
Explaining ‘content’ to my Aunt Ethel*
Why’s it so hard to explain what content is? More important – how do you explain it?
23. 07. 2018
6 examples of insane honesty in content marketing
6 (or more) great examples of the power of Insane Honesty in marketing: the art of putting your worst foot forward.
01. 03. 2017
The B2B writer’s #1 imperative: honor your audience.
I have mixed feelings when people refer to ‘the Velocity voice’. I love that we have a distinctive, even recognisable way of writing and that…
21. 11. 2016
Why every writer should try B2B copywriting
When people ask about our professions, for some reason we not only tend to answer but answer truthfully. If you’re a writer, these encounters…
19. 10. 2016
The art of creative translation
For great creative, standard translations are bad. A heartfelt plea, from someone who gives a shit, to cough up that little bit extra for a proper…
11. 05. 2016
Let’s steal from great first lines
What content marketers can learn from the first lines of some of the world’s great novels.
04. 01. 2016
The problem with positive
They probably taught you to keep your marketing positive. Here’s why positivity is actually a bad thing.
06. 02. 2015
Keep it structured, stupid
Why a lack of structure is the ultimate killer of content quality (and other breaking news)
29. 09. 2014
A review of reviews of Ann Handley’s ‘Everybody Writes’
Everybody is writing reviews of Ann’s new book. This is a review of the better reviews. It’s silly.
26. 09. 2014
