Cross-Promoting B2B Content: Project Open Robe Part 4
It’s time to talk about cross-promoting content as we approach week three of Project Open Robe, the real-life, almost-real-time, warts-bunions-and-all…
04. 10. 2010
web-marketing
B2B Content Marketing Trends and Spends
Marketing Profs and Junta 42 haven’t half been busy lately. They’ve produced a report into content marketing, surveying skills, resources, and trends.…
28. 09. 2010
Conversion Conference Coming – fancy a discount?
Velocity B2B marketing is offering a 15% discount for you, our readers, on conference passes for the Conversion Conference. The Conference runs from 1-2…
17. 09. 2010
Ten Tips for Cross-Promoting your Content, Part II
As B2B marketing content libraries start to grow, we all need to think about how we cross-promote our content to people who have already engaged with us.
02. 08. 2010
Calnetix Power Solutions gets a dose of Velocity
The problem: how to sell a ground-breaking innovation to one of the world’s most conservative industries. Calnetix Power Solutions has invented a…
25. 06. 2010
Try to contain your excitement
Roger Warner, friend of Velocity and all-round PR guru, has flung open the doors to the Museum of Social Media. Before you all start planning an office…
24. 05. 2010
A stop-motion movie for ShipServ
My oh my have we been having fun over here recently! Long-term Velocity client and all-round legend John Watton from ShipServ asked us to produce a video to…
07. 05. 2010
When was the last time you flossed?
In B2B as in life, there’s a whole genre of pains-in-the-arse that nobody ever talks about: things that are really annoying but not quite annoying enough to…
27. 04. 2010
Cleaning up your B2B product portfolio
A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of…
26. 04. 2010
B2B web marketing: the platform battle
As B2B web marketing comes of age, a battle is brewing between some pretty big players (and a few upstarts) over who will become the primary dashboard for…
08. 02. 2010
Never mind the Barack, it’s mobiThinking
Birth of a thought leadership website…
02. 02. 2010
EPiServer uses market momentum to go public
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the…
27. 01. 2010
