web-marketing

How to write FAQs – an FAQ for B2B

We’re big believers in the power of a great FAQ section on a B2B website . Here’s an FAQ about why.


Native advertising: trust for sale

Why native advertising is a dangerous path for publishers and a window of opportunity for marketers.

23. 02. 2014


Nine companies B2B marketers should know about

You’re a marketer, we’re marketers. It’s good to share the things we like. Here are nine companies you ought to know about. They all help…

01. 09. 2011


An Agile Approach to Digital Marketing

How many times have marketing projects stranded, or launched late (and lame) because life intervened after the project’s execution? Many marketing projects…

31. 05. 2011


12 Lessons from the Manifesto Campaign – Project Open Robe 13

We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we…

26. 05. 2011


On first impressions and landing pages

[This article derives from another blog post, called “First Impressions: On landing pages and landing in general“]. Taking the theme “you…

11. 04. 2011


First Impressions: On landing pages and landing in general

I’m the new guy, freshly landed at Velocity Partners, and this is the new guy post. Taking the theme “you never get a second chance to make a…


A Long-Ass Landing Page goes live

Check out this new landing page for Econsultancy, the digital marketing publisher, community, analyst house, training company and event organiser (whew).…

30. 03. 2011


Post-Digital Marketing: The Rise of Meatspace

Marketing is entering the post-digital era.  It’s not that digital is going away, just that it’s being dissolved into everything we do.  This…

23. 02. 2011


A nice bit of visual B2B personalisation

LinkedIn just sent me a nice piece of highly personalized B2B email. I’ve never seen ‘visual persoanlization’ in an out-bound email before…

17. 01. 2011


B2B Marketing Agency campaign in a scribble

We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all…

22. 10. 2010


B2B Analytics, old school

Sometimes, when you forget your Google Analytics password and just need a quick look at the source of your downloads, it’s time for the Velocity…

06. 10. 2010