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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "Web Design"

EPiServer uses market momentum to go public

We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange.

The company offers the best Microsoft .Net CMS on the planet (running nearly 10,000…

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Stan Woods | January 27th, 2010 | no comments

IBS injects Velocity into turnaround

When we met them in 2009, IBS, the specialist ERP vendor, was in turnaround. They’d just finished a major restructuring to focus the entire global business on one sector, wholesale…

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Lucy Longhurst | January 22nd, 2010 | no comments

ShipServ.com Goes Live: a B2B Before and After

We’re proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors….

ShipServ…

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Roger Warner | April 15th, 2008 | no comments

Why Web Usability Matters

You know the scene. You or your boss thought it’d be great idea to build a new web site and it’s the first planning meeting. Across the table someone shouts:…

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Roger Warner | December 11th, 2007 | no comments

Yugo now

Yugo Nakamura does some of the best things on the web.

Check out his yugop.com.

Full of fantastic, interactive, imaginative explorations of the web medium.

A favourite:

Clockblock.

Worth a visit. Promise.

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Doug Kessler | April 12th, 2007 | no comments

Recent papers

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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Doug Kessler | June 9th, 2009 | 14 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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Doug Kessler | March 12th, 2009 | 2 comments

The Benefit Hierarchy in corporate positioning & corporate message development

Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…

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Doug Kessler | November 25th, 2008 | 9 comments

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

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Roger Warner | July 10th, 2008 | 5 comments