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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "Web Design"

An Agile Approach to Digital Marketing

How many times have marketing projects stranded, or launched late (and lame) because life intervened after the project's execution? Many marketing projects would benefit from a concept borrowed from web development: Agile project management.

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| May 31st, 2011 | one comment

I ♥ Jellyvision

Interactive user design on a site has to be something more than click-through. Here's how smoove user experiences are evolving.

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| May 5th, 2011 | one comment

LinkedIn Maps: your network visualised

We’re big infographics fans so when LinkedIn launched their new LinkedIn Maps tool, we were first in the virtual queue to have a play. The tool generates a colourful,…

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| February 3rd, 2011 | no comments

EPiServer uses market momentum to go public

We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the planet and has delivered some really impressive numbers over the last few years.

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| January 27th, 2010 | no comments

IBS injects Velocity into turnaround

When we met them in 2009, IBS, the specialist ERP vendor, was in turnaround. They’d just finished a major restructuring to focus the entire global business on one sector, wholesale distribution, and asked Velocity to clarify their positioning, develop a new story and take it to market.

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| January 22nd, 2010 | no comments

ShipServ.com Goes Live: a B2B Before and After

We're proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors....

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| April 15th, 2008 | no comments

Why Web Usability Matters

You know the scene. You or your boss thought it’d be great idea to build a new web site and it’s the first planning meeting. Across the table someone shouts: ‘No! It’s gotta feel sharp!’

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| December 11th, 2007 | no comments

Yugo now

Yugo Nakamura does some of the best things on the web.

Check out his yugop.com.

Full of fantastic, interactive, imaginative explorations of the web medium.

A favourite:

Clockblock.

Worth a…

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| April 12th, 2007 | no comments

Recent papers

The B2B Content Marketing Tutorial

A roll-up-your-sleeves guide for marketers

If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.

But you need a bit of practical help on the process side of content…

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| March 28th, 2011 | 14 comments

The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention

There’s never been a more exciting – or a scarier– time to be a B2B marketer.

It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.

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| September 20th, 2010 | 104 comments

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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| June 9th, 2009 | 24 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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| March 12th, 2009 | 2 comments