Topic results for "web analytics"
Three content marketing vital signs
Does your site have a pulse? Here are three content marketing vital signs you should look at. Stat. The Dead Cat Toss. The Hourglass Figure. And the Jesus Pizza.I ♥ Jellyvision
Interactive user design on a site has to be something more than click-through. Here's how smoove user experiences are evolving.A Long-Ass Landing Page goes live
Check out this new landing page for Econsultancy, the digital marketing publisher, community, analyst house, training company and event organiser (whew). We’re students of landing pages and, when there’s a…
Project Open Kimono 11: Do Twitter Auto DMs work?
One of the experiments we've run as part of Project Open Kimono was to set up an automated Direct Message to everyone who follows me on Twitter. Check out the results...Project Open Kimono 10 – The Form Conclusion
We cursed the web form. But warned it might fight back. Has the form risen, Phoenix like from the Velocity flames, in the latest installment of Project Open Kimono?Project Open Kimono 7 – Can analytics find the world’s best B2B marketers?
We want great B2B marketing clients. But where can we find the people who share our view of the marketing world. Find out how we used our analytics to narrow down our search for the world's best B2B marketers.B2B Analytics – Project Open Kimono – Part 5
A digital curtain has descended on B2B marketing content. The next installment of Project Open Kimono looks at the forms that increasingly guard the door to our resource sections.B2B Analytics, old school
A Velocity B2B Real-Time Segmentation Dynamics™ Report
Sometimes, when you forget your Google Analytics password and just need a quick look at the source of your downloads, it’s time…
B2B Marketing Analytics: Project Open Kimono
You might call us brave. You might call us stupid. But I like to think we're honest. Project Open Kimono is a warts and all look at how we plan our content marketing strategy for ourselves and, of course, for our clients.The B2B Marketing Manifesto: hot off the press
“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto…
Are walled gardens the end of the party for web analytics?
No man is an island, entire of itself, especially not on Facebook (that’s the point of it, after all). But increasingly it’s becoming an island to analytics. It’s not alone, either.Why bounce rate envy doesn’t help anyone, not even marketers
Ask people about bounce rates and they’ll tell you that a high bounce rate is bad. Fair enough, it sounds pretty logical. But how do you know what’s a high bounce rate?Analytics can be fun, honestly.
Ok, fine; maybe not as much fun as driving a speedboat up the Thames, but it can be extremely handy and oddly satisfying –if you get it right, that is. If you get it wrong, it’s less “fun” and more “total bloody nightmare”.Keywords: how to build an effective strategy in B2B
We've just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they're getting into and why - to explain what separates a good keyword strategy from a stinker. I thought I'd share a bit of the thinking with you...B2B web marketing trends for 2008
Here's our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms...Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
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The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
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