A data-driven argument to focus your efforts at ongoing improvement around one content metric. It’ll surprise you.
How can you define success if your starting KPIs aren’t quite right? A personal example of adjusting KPIs
Does your site have a pulse? Here are three content marketing vital signs you should look at. Stat. The Dead Cat Toss. The Hourglass Figure. And the Jesus Pizza.
Interactive user design on a site has to be something more than click-through. Here’s how smoove user experiences are evolving.
Check out this new landing page for Econsultancy, the digital marketing publisher, community, analyst house, training company and event organiser (whew). We’re students of landing pages and, when there’s a lot to say, we like them loooooooong. The project name inside Econsultancy was LALP for ‘Long-Ass Landing Page (or Long-Arse for the Brits among us) [...]
One of the experiments we’ve run as part of Project Open Kimono was to set up an automated Direct Message to everyo
We cursed the web form. But warned it might fight back. Has the form risen, Phoenix like from the Velocity flames,
We want great B2B marketing clients. But where can we find the people who share our view of the marketing world. Fi
A digital curtain has descended on B2B marketing content. The next installment of Project Open Kimono looks at the
Sometimes, when you forget your Google Analytics password and just need a quick look at the source of your downloads, it’s time for the Velocity Real-Time Segmentation Dynamics™ Report generator, developed with our partners at 3M (Post-It™ Division) and Pentel (Fineliner™ Division). Fast insight, old school. Pin It
You might call us brave. You might call us stupid. But I like to think we’re honest. Project Open Kimono is a warts
No man is an island, entire of itself, especially not on Facebook (that’s the point of it, after all). But increasingly it’s becoming an island to analytics. It’s not alone, either.
Ask people about bounce rates and they’ll tell you that a high bounce rate is bad. Fair enough, it sounds pretty logical. But how do you know what’s a high bounce rate?
Ok, fine; maybe not as much fun as driving a speedboat up the Thames, but it can be extremely handy and oddly satisfying –if you get it right, that is. If you get it wrong, it’s less “fun” and more “total bloody nightmare”.
We’ve just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they’re getting into and why – to explain what separates a good keyword strategy from a stinker. I thought I’d share a bit of the thinking with you…
Here’s our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms…