A data-driven argument to focus your efforts at ongoing improvement around one content metric. It’ll surprise you.
web analytics
The fickle process of defining success
Written by Jessie Tracy |
How can you define success if your starting KPIs aren’t quite right? A personal example of adjusting KPIs
Three content marketing vital signs
Written by Ryan Skinner |
Does your site have a pulse? Here are three content marketing vital signs you should look at. Stat. The Dead Cat Toss. The Hourglass Figure. And the Jesus Pizza.
I ♥ Jellyvision
Written by Ryan Skinner |
Interactive user design on a site has to be something more than click-through. Here’s how smoove user experiences are evolving.
A Long-Ass Landing Page goes live
Written by Doug Kessler |
Check out this new landing page for Econsultancy, the digital marketing publisher, community, analyst house, training company and event organiser (whew). We’re students of landing pages and, when there’s a lot to say, we like them loooooooong. The project name inside Econsultancy was LALP for ‘Long-Ass Landing Page (or Long-Arse for the Brits among us) [...]
Project Open Kimono 11: Do Twitter Auto DMs work?
Written by Doug Kessler |
One of the experiments we’ve run as part of Project Open Kimono was to set up an automated Direct Message to everyo
Project Open Kimono 10 – The Form Conclusion
Written by Neil Stoneman |
We cursed the web form. But warned it might fight back. Has the form risen, Phoenix like from the Velocity flames,
Project Open Kimono 7 – Can analytics find the world’s best B2B marketers?
Written by Neil Stoneman |
We want great B2B marketing clients. But where can we find the people who share our view of the marketing world. Fi
B2B Analytics – Project Open Kimono – Part 5
Written by Neil Stoneman |
A digital curtain has descended on B2B marketing content. The next installment of Project Open Kimono looks at the
B2B Analytics, old school
Written by Doug Kessler |
Sometimes, when you forget your Google Analytics password and just need a quick look at the source of your downloads, it’s time for the Velocity Real-Time Segmentation Dynamics™ Report generator, developed with our partners at 3M (Post-It™ Division) and Pentel (Fineliner™ Division). Fast insight, old school. Pin It
B2B Marketing Analytics: Project Open Kimono
Written by Neil Stoneman |
You might call us brave. You might call us stupid. But I like to think we’re honest. Project Open Kimono is a warts
The B2B Marketing Manifesto: hot off the press
Written by Doug Kessler |
“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto begins. It’s a lunatic rant, a call to arms and a plea for ambition in B2B marketing — with eleven specific recommendations for rising to the [...]
Are walled gardens the end of the party for web analytics?
Written by Lucy Longhurst |
No man is an island, entire of itself, especially not on Facebook (that’s the point of it, after all). But increasingly it’s becoming an island to analytics. It’s not alone, either.
Why bounce rate envy doesn’t help anyone, not even marketers
Written by Lucy Longhurst |
Ask people about bounce rates and they’ll tell you that a high bounce rate is bad. Fair enough, it sounds pretty logical. But how do you know what’s a high bounce rate?
Analytics can be fun, honestly.
Written by Lucy Longhurst |
Ok, fine; maybe not as much fun as driving a speedboat up the Thames, but it can be extremely handy and oddly satisfying –if you get it right, that is. If you get it wrong, it’s less “fun” and more “total bloody nightmare”.
Keywords: how to build an effective strategy in B2B
Written by Roger Warner |
We’ve just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they’re getting into and why – to explain what separates a good keyword strategy from a stinker. I thought I’d share a bit of the thinking with you…
B2B web marketing trends for 2008
Written by Roger Warner |
Here’s our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms…
