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When Tweets fail to chirp

Why doing social media is not an end in itself. And some really good literature.

30. 10. 2013


The Big Marketing Blog Popularity Study: 22 comparisons from Econsultancy.com, Hubspot’s blog and the SEOMoz blog

Which digital marketing content gets loved, and what does that tell us about the content

23. 05. 2013


Five B2B marketing posts we think you’ll like

We know you like the backs of our hands. You’re a B2B marketer who’s always looking for new ideas, strategies, tactics and technologies. (See?…

06. 09. 2011


What B2B marketers can learn from Charlie Sheen

Charlie Sheen has shown himself to be a new class of braying moron: the braying moron who thinks that a sit-com character is the same thing as a human…

04. 03. 2011


Project Open Robe 11: Do Twitter Auto DMs work?

One of the experiments we’ve run as part of Project Open Robe was to set up an automated Direct Message to everyo

15. 02. 2011


Twitter and the tyranny of the new

Is it just me or have you noticed how Twitter buries the best under a blizzard of blah-blah-blah? Feels like it’s a medium that favours newness over…

22. 10. 2010


B2B Marketing Analytics – Project Open Robe Part 3

Two weeks in and the analytics Robe is wide open. Take a look and see what you can learn from our B2B Marketing M

01. 10. 2010


7 reasons B2B buyers share content without looking

Find out how you can get people to share your work before they’ve even taken a look.

26. 03. 2010


Diary of a Tweet: Clarity vs Twitterjunk

The birth of every every new communications medium is followed by a period during which the underlying technology actually cramps the communication…

13. 11. 2009


Quick Case: when content goes social

It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…

30. 09. 2009


New media frenzy: the medium is just the medium

It’s an exciting time to be in the communications business. It’s not just that there are so many new ways to reach people. It’s also that we get to watch…

06. 04. 2009


Twitter in B2B – a Velocity Slideshare

In the last few months, Twitter has shot from being a cult web app to a full-blown global fad. Celebrities are doing it (Stephen Fry has 361,225 followers…

30. 03. 2009