Topic results for "Twitter"
Five B2B marketing posts we think you’ll like
We know you like the backs of our hands. You’re a B2B marketer who’s always looking for new ideas, strategies, tactics and technologies. (See? Nailed you in one sentence). With…
What B2B marketers can learn from Charlie Sheen
Charlie Sheen on Good Morning America earlier this week
Charlie Sheen has shown himself to be a new class of braying moron: the braying moron who thinks that a…
Project Open Kimono 11: Do Twitter Auto DMs work?
One of the experiments we've run as part of Project Open Kimono was to set up an automated Direct Message to everyone who follows me on Twitter. Check out the results...Twitter and the tyranny of the new
Is it just me or have you noticed how Twitter buries the best under a blizzard of blah-blah-blah? Feels like it's a medium that favours newness over quality and that has implications for humans and for marketers...B2B Marketing Analytics – Project Open Kimono Part 3
Two weeks in and the analytics Kimono is wide open. Take a look and see what you can learn from our B2B Marketing Manifesto campaign.7 reasons B2B buyers share content without looking
Find out how you can get people to share your work before they've even taken a look.Diary of a Tweet: Clarity vs Twitterjunk
The birth of every every new communications medium is followed by a period during which the underlying technology actually cramps the communication it’s supposed to be enabling. When it comes…
Quick Case: when content goes social
It's been about four months since we published the B2B Content Marketing Workbook and we thought we'd report back on how the campaign has worked so far. It was the first time we've used social media as a vector for our content marketing and so makes a nice case study.New media frenzy: the medium is just the medium
It's an exciting time to be in the communications business. It's not just that there are so many new ways to reach people. It's also that we get to watch as each of these new media gropes for its place in the communications ecosystem. But all this new media is still powered by the same thing...Twitter in B2B – a Velocity Slideshare
In the last few months, Twitter has shot from being a cult web app to a full-blown global fad. Celebrities are doing it (Stephen Fry has 361,225 followers as of today); businesses are doing it (not just techie ones either); bloggers are doing it; and, yes, lonely people are doing it. ShouldB2B marketers be doing it?ROI and social media marketing for B2B
One of our clients is talking to us about spending budget on creating online buzz. Naturally, she’s thinking hard about how to justify what is effectively a new cost line…
Cross-fertilisation in social media:
tweet my post and I’ll post your tweet
Social media is a whirling tornado of content and comment. Throw a new white paper into it and, if you're lucky, it gets tossed around in the vortex, throwing bits off into Twitter tweets, blog posts, comments and backlinks. This cross-fertilisation can feel distressingly self-referential but that's really the source of social media's power...
Atomizing your content: your B2B social life
Web marketing used to be all about driving traffic to your website. Now, it's also about driving your content out into the wider web to see who trips over it, links to it, re-tweets it, rates it, comments on it, shares it and (of course) follows the backlinks back to your site. This social media is becoming increasingly important in digital marketing. At Velocity, we have content all over the place, including...10 Tips for Using Twitter And Email Marketing for B2B
We're exploring how to use Twitter for B2B marketing right now (you can follow us at http://twitter.com/velocitytweets). As part of that exploration, I saw a great post from Chad Horenfeldt at his Anything Goes Marketing blog about how to use Twitter for B2B marketing in tandem with email.Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
-
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
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