B2B content marketing in 180 seconds
Short interviews are better than long ones. Here’s a recent three-minute session on Content vs Crap.
29. 04. 2013
Thought Leadership
Sometimes content is not the answer. A content marketing fail.
To content marketers, every problem looks like a case for content. Sometimes it just isn’t. Know when to say no.
08. 04. 2013
6 ways to turn comments into content
How to turn blog comments into great content for your content marketing programs. A simple tip but a powerful one.
14. 03. 2013
Why the content marketing backlash is getting it wrong
An angry mob is forming to denounce content marketing. Here’s why I think they’re mostly (but not all) wrong.
27. 02. 2013
Great content marketing is a filter not just a magnet
We marketers work hard to attract prospects. Here’s why you need to actively chase them away, too.
19. 02. 2013
Behind the Crap: what it feels like to go viral
A diary of the roller-coaster ride we took when the Crap slideshare went kind of viral on us. Hint: it was fun.
14. 02. 2013
Who do you want your customers to become? A book review
A quick review of the new eBook by Michael Schrage about a big ‘Ask’: investing in creating your next customers.
30. 10. 2012
Diary of a Content Pimp 2 – Goals, Metrics & Fears
The one about our goals for the Content Marketing Checklist campaign and the metrics we’ll use to track them.
28. 06. 2012
How to use Prezi for B2B content marketing
Prezi is the cloud-based presentation software that’s like Powerpoint on LSD. Its ‘zoomable user interface’ (ZUI?) with swoopy transitions and infinite…
14. 05. 2012
How to build a B2B content marketing team
Great B2B content marketing is teamwork. But it’s rare to have all the necessary talents in one person, so here are
09. 05. 2012
The problem/solution structure in B2B content marketing
When it comes to structuring a B2B marketing argument, it’s hard to beat the good old ‘Problem/Solution’ structure. It’s stood the…
26. 03. 2012
Guest blogging in B2B content marketing (with some examples)
Guest blogging is a great way to extend your reach, get discovered by new people and earn some valuable backlnks. Here are a few guest posts we’ve done…
23. 03. 2012
