technology-marketing

Be the idiot.

When it comes to B2B tech marketing, acting stupid has never been so smart. And this is why.


BrightInfo Review: Grab anonymous visitors before they bugger off

A review of BrightInfo, a tool for targeting content to anonymous web visitors before they click away. Kinda cool!

31. 07. 2014


Why Hemingway was a man, not an app

Apps might fix your sentences, but they won’t fix your writing.

17. 02. 2014


9 tips for better sales & marketing dashboards

Sales & marketing dashboards are the engine room for B2B. Here are 9 ways to improve your marketing dashboards.

31. 12. 2013


Great content marketing is a filter not just a magnet

We marketers work hard to attract prospects. Here’s why you need to actively chase them away, too.

19. 02. 2013


19 verbs that help to build your new marketing team

All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.

13. 02. 2013


The emergence of marketing operations: let’s aim for yin & yang not a dialogue of the deaf.

B2B marketing works best when there’s an alliance between marketing artists and scientists

19. 01. 2013


Forrester gets the new B2B technology marketing

B2B technology marketing analyst Peter O’Neill of Forrester Research really gets the new B2B content marketing.

01. 06. 2012


Enterprise Technology Marketing: Learning to Love the Godless Barbarians

Witness the new IT buyer! Software acquisition’s no longer only for CIOs. We look at new IT buyers broken down into

29. 05. 2012


Do the British prefer ‘muddling through’ to evidence-based B2B marketing?

I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working …

06. 04. 2011


B2B marketing jobs in London

We want your body. And your brain. We’re looking for talented copywriters, designers and project managers, so if you’re looking for a job in B2B marketing,…

29. 07. 2010


Join the iClan

Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived to fill the void in your life that you…

11. 06. 2010