Topic results for "Technology Marketing"
B2B web marketing: the platform battle
As B2B web marketing comes of age, a battle is brewing between some pretty big players (and a few upstarts) over who will become the primary dashboard for marketers. The…
EPiServer uses market momentum to go public
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange.
The company offers the best Microsoft .Net CMS on the planet (running nearly 10,000…
Our New Year’s B2B Marketing Resolutions
Inspired by Neil’s resolution “to eat breakfast every morning”, I got everyone at Velocity to give me their B2B marketing resolutions. So here are the new year’s resolutions from the…
You can’t have a conversation when you use a megaphone
Selling to B2B customers has been changed forever by the Internet. A truism maybe, but it’s surprising how many B2B marketing organisations are still structured as they were in the…
Microsoft marketing hits new low
Oh. My. God.
We’ve given Microsoft’s marketing a hard time in this blog before and we’ve also had some nice words to say about them. But this one takes the cake:…
Join us for a Demand Generation Webinar
An illustrious panel
Stan Woods will be taking part in what’s shaping up to be an excellent webinar on Innovation in Demand Generation and we thought you, as a loyal Velocity…
Ghost in the machine: who should write your blog?
There’s a debate in the blogosphere about whether it’s right for a blog to be ghost-written, particularly one advertised as being written by a particular author. Rather than get exercised…
All CIOs (or CEOs) are not the same
We’re often asked s for creative ideas that target ‘the C-suite’ - CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to sign…
ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′
We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet Company in the UK 2009‘ award.
We’ve been working with the company and its CMO…
Web personas and Mind Maps
Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.
If you do them thoroughly,…
New media frenzy: the medium is just the medium
It’s an exciting time to be in the communications business. It’s not just that there are so many new ways to reach people. It’s also that we get to watch…
‘Inspired by Kittens’ - Five branding lessons from social media
I always keep an eye on what my friend Laurence Green’s company Fallon is doing (disclosure: our elder daughters have known each other since they were about three weeks old…
Why Ronald Reagan is the Spitting Image of an internet pioneer
Presidents are all the rage. Obama and Nixon, in their own ways, are the toast of the Hollywood glitterati. And Ronald Reagan has emerged as a genuine internet pioneer.
Okay, okay. …
Zappos’ culture: paying employees to leave is great marketing
Saw a fantastic video online today that I thought I’d share.
It’s a presentation by Tony Hsieh, the CEO of Zappos, the US online retailer famous for shoes. He talks about…
Because you’re worth it
Why are so few B2B companies as good at naming things as consumer companies?
We all could learn a lot from beauty companies like L’Oreal, which uses naming to great, if…
Branding as body language
A friend of ours who also happens to be a God of Branding just sent us an article he wrote ten years ago but could have been written yesterday. He’s…
I beg you: don’t bore the bejesus out of me
Marketing is communication.
B2B marketing is bad communication.
That’s how your audience thinks about everything you put out.
Their expectations couldn’t be lower.
They’ve waded through thousands of case studies and brochures and web…
B2B Web Marketing Tools Around Town
Being a nice chap, I thought I’d share a few of our secret web marketing tools with you. These are the apps and widgets that we use day in, day…
Quick Start Pimp Your Content Guide to SEO
I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb.
As I do this…
Guerrilla video: VNL thinks beyond B2B
We blogged a while back about the idea of guerrilla video for B2B websites — foregoing expensive video productions to just go out and get the footage you need to…
Fighting Inertia: the toughest competitor of them all.
Most B2B technology companies have a clear set of competitors they’re battling. But for some (usually early stage) tech companies, there are no other companies to fight: they’re inventing a…
Recent papers
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
The Benefit Hierarchy in corporate positioning & corporate message development
Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
Riding the Hype Cycle
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
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The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Latest Papers
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
-
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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