We marketers work hard to attract prospects. Here’s why you need to actively chase them away, too.
All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.
B2B marketing works best when there’s an alliance between marketing artists and scientists
B2B technology marketing analyst Peter O’Neill of Forrester Research really gets the new B2B content marketing.
Witness the new IT buyer! Software acquisition’s no longer only for CIOs. We look at new IT buyers broken down into
I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working here in the UK. Three reasons sprang to mind.
We want your body. And your brain. We’re looking for talented copywriters, designers and project managers, so if you’re looking for a job in B2B marketing, come and talk to us.
Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived to fill the void in your life that you didn’t know you had.
We love infographics here at Velocity and are big fans of Edward Tufte and Information is Beautiful and Data Flow and stuff like that. But we just had to share this one: an infographic with audio called Fractions of a Second: An Olympic Musical. It’s by Amanda Cox and The New York Times and it’s [...]
We didn’t mention this? We’ve been working with IBS, the wholesale distribution software experts, to produce a content series on the five big success drivers in wholesale distribution. To kick the whole thing off we wrote and designed an eBook called The Six Margin Killers of Wholesale Distribution. If you want to know what I’m [...]
As B2B web marketing comes of age, a battle is brewing between some pretty big players (and a few upstarts) over who will become the primary dashboard for marketers. The three combatants: CRM, CMS and marketing automation vendors.
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the planet and has delivered some really impressive numbers over the last few years.
Velocity Partners, the B2B marketing agency for technology companies, has announced the completion of the first phase of their project to reposition IBS, the Distribution Resource Management specialists.
Inspired by Neil’s resolution “to eat breakfast every morning”, I got everyone at Velocity to give me their B2B marketing resolutions. So here are the new year’s resolutions from the heavyweights (especially after Christmas) at Velocity: Speak at more B2B industry events - To get the message out there that the old way of marketing is [...]
Most B2B marketing organisations are set up for interruption-based, broadcast style communications and this traditional approach to marketing consumes 80-90% of the budget. This is strange in a world where there’s been a dramatic shift from megaphone marketing to listening and engaging in conversations. There’s need for a new type of marketing professional called a content strategist. Do you agree?
We’ve given Microsoft’s marketing a hard time in this blog before and we’ve also had some nice words to say about them. But this one takes the cake: if you haven’t seen the new Windows 7 Launch Party campaign and the excruciating videos that support it, you must now drop everything and go see it.
Stan Woods will be taking part in what’s shaping up to be an excellent webinar on Innovation in Demand Generation and we thought you, as a loyal Velocity blog reader, might like to drop in (register here). John Watton will top the bill with a short case study on how ShipServ created 75% more sales opportunities without extra budget or headcount.
We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet C
Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. If you do them thoroughly, personas mean you can develop better sites faster, ones that meet the needs of your customers, prospects and other stakeholders more effectively. They force everyone to think about what users might actually want to do when they visit your site and then shape the design accordingly.
It’s an exciting time to be in the communications business. It’s not just that there are so many new ways to reach people. It’s also that we get to watch as each of these new media gropes for its place in the communications ecosystem. But all this new media is still powered by the same thing…
In September 2008, Fallon’s Executive Creative director, Al Kelly, posted a video to YouTube called Kittens Inspired by Kittens.Within five months, the video had had 4.8 million views on YouTube, 95,000 references on blogs around the world, 64,000 Tweets and 1.5 million Google searches (as well as 28 traditional media stories).
Four recent Green Technology projects and wins build expertise 3 March 2009 Velocity Partners, the B2B agency specialising in technology marketing, has announced the creation of a ‘Clean Technology’ practice following some significant client wins over the last few months. Velocity has gained experience on a range of Green Technology / Clean Technology clients including: [...]
Presidents are all the rage. Obama and Nixon, in their own ways, are the toast of the Hollywood glitterati. And Ronald Reagan has emerged as a genuine internet pioneer.
Why are so few B2B companies as good at naming things as consumer companies? B2B could learn a lot from beauty companies like L’Oreal, which uses naming to great effect.
A friend of ours who also happens to be a God of Branding sent us an article he wrote ten years ago but could have been written yesterday. He’s Axel Chaldecott, co-founder of HHCL, now the top creative on the global HSBC account at JWT. The article’s central metaphor is that a company’s visual identity is its body language…
Marketing is communication. B2B marketing is bad communication.
That’s how your audience thinks about everything you put out.
Their expectations couldn’t be lower. They’ve waded through thousands of case studies and brochures and web pages from people just like you and IT’S NOT FUN.
Being a nice chap, I thought I’d share a few of our secret web marketing tools with you. These are the apps and widgets that we use day in, day out to help our clients do wonderful things in SEO, PPC, and web content marketing in general….
I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb…. Read on for a super-simple guide to pimping your content to search engines.
Velocity and VNL go guerrilla. The idea for the video was simple: go to Deorhi and interview the villagers about their first experiences with mobile phones. We then edited the results into a warm, compelling piece that makes the VNL story come to life…
Most B2B technology companies have a clear set of competitors they’re battling. But for some (usually early stage) tech companies, there are no other companies to fight: they’re inventing a market. The only competitor is the inertia of the target audience. At first glance, it sounds like a great position to be in. Never facing a head-to-head competitor. Being free from the never-ending features arms race. But in reality, these can be the toughest marketing challenges of them all…