Topic results for "Social Media"
Social Success: a new content site for Salesforce.com
We’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and it’s all about helping…
The Unbearable Anxiety of Business Blogging
Blogging is an anxiety-inducing business. Business blogging even more so.Internet Marketing Strategy: a meaty new briefing for all marketers
If you’re feeling overwhelmed by all the change taking place in digital marketing – and all the blogs, eBooks, videos and research reports that try to explain it all…
Project Open Kimono 11: Do Twitter Auto DMs work?
One of the experiments we've run as part of Project Open Kimono was to set up an automated Direct Message to everyone who follows me on Twitter. Check out the results...LinkedIn Maps: your network visualised
We’re big infographics fans so when LinkedIn launched their new LinkedIn Maps tool, we were first in the virtual queue to have a play. The tool generates a colourful,…
A nice bit of visual B2B personalisation
LinkedIn just sent me a nice piece of highly personalized B2B email.
I’ve never seen ‘visual persoanlization’ in an out-bound email before but it’s pretty compelling to see the faces…
B2B Marketing Agency campaign in a scribble
We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all there.B2B Case Study Live – Project Open Kimono – part 2
B2B Case Study live: Project Open Kimono Part 2, in which Velocity, the B2B Marketing Agency shares it's experiences in promoting the B2B Marketing Manifesto.Why government and SEO don’t mix
You can practically hear the moral outrage screaming between the lines: “Four government departments spent almost £6m ensuring their websites appeared on search engine results pages in the last two financial years, according to newly released figures.” (BBC)Bite me, Michael O’Leary
Photo credit: Le Scribbler
I’ve never flown Ryanair before. And now I never will again. If I’d wanted to raise my blood pressure, I could have done that for…
7 Incredibly Rare Mistakes in Social Media Marketing
There are literally thousands of blog posts, eBooks and articles called, "The 24 Most Common Mistakes in Social Media Marketing". But no one ever covers the really rare mistakes in social media marketing -- the ones almost nobody ever seems to make.Marketo’s new Definitive Guide gets some Velocity
We’ve been working with Marketo, the biggest cheese in B2B marketing automation, to design and sub-edit their new eBook ‘The Definitive Guide to B2B Social Media’. It’s the latest in the series of Definitive Guides (you can read the first one on Lead Nurturing here).EPiServer uses market momentum to go public
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the planet and has delivered some really impressive numbers over the last few years.2010 Content Marketing Trends and Predictions
Drumroll please... Introducing The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions -- a crowdsourced effort by "39 of the world's top B2B marketers, e-mail marketers and social media gurus" (including, erm, me). Ambal Balakrishnan, the tireless ClickDocuments founder, asked each of us a straightforward question, “What are key marketing trends and predictions for 2010?”B2B marketing predictions for 2010
We were recently asked where we thought B2B marketing would go in 2010. Made us think. So here are some predictions for the next year:, including kind-of-obvious ones, less obvious ones and a few we'd wish would come true...Lethal Generosity: a key principle of social media marketing?
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter experts, passionates, mavens, and thought leaders. B2B brands that can create places where this type of exchange can happen are engaging in something called 'lethal generosity', a key principle of social media marketing.You can’t have a conversation when you use a megaphone
Most B2B marketing organisations are set up for interruption-based, broadcast style communications and this traditional approach to marketing consumes 80-90% of the budget. This is strange in a world where there's been a dramatic shift from megaphone marketing to listening and engaging in conversations. There's need for a new type of marketing professional called a content strategist. Do you agree?Quick Case: when content goes social
It's been about four months since we published the B2B Content Marketing Workbook and we thought we'd report back on how the campaign has worked so far. It was the first time we've used social media as a vector for our content marketing and so makes a nice case study.B2B blogging for beginners
Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems…
Chalkbot sprays the Tour
It's not B2B but we just had to share this one. The Nike-sponsored Livestrong Chalkbot is driving the Tour de France about 8 hours in front of the riders, spraying messages on the road in emulsified chalk. Road messages are a Tour tradition but these are different...The Content Marketing Workbook
It's here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. Come and get it!Watch the Velocity web seminar on Content Marketing
Stan just presented our web seminar with B2B Marketing magazine, called "Content Marketing: Thought Leadership in a Web 2.0 World". Seemed to go really well. Over 130 people attended and the feedback was excellent. The seminar is based on our imminent Content Marketing Workbook, which you'll be able to download from this site very, very soon...New media frenzy: the medium is just the medium
It's an exciting time to be in the communications business. It's not just that there are so many new ways to reach people. It's also that we get to watch as each of these new media gropes for its place in the communications ecosystem. But all this new media is still powered by the same thing...Twitter in B2B – a Velocity Slideshare
In the last few months, Twitter has shot from being a cult web app to a full-blown global fad. Celebrities are doing it (Stephen Fry has 361,225 followers as of today); businesses are doing it (not just techie ones either); bloggers are doing it; and, yes, lonely people are doing it. ShouldB2B marketers be doing it?Cross-fertilisation in social media:
tweet my post and I’ll post your tweet
Social media is a whirling tornado of content and comment. Throw a new white paper into it and, if you're lucky, it gets tossed around in the vortex, throwing bits off into Twitter tweets, blog posts, comments and backlinks. This cross-fertilisation can feel distressingly self-referential but that's really the source of social media's power...
Atomizing your content: your B2B social life
Web marketing used to be all about driving traffic to your website. Now, it's also about driving your content out into the wider web to see who trips over it, links to it, re-tweets it, rates it, comments on it, shares it and (of course) follows the backlinks back to your site. This social media is becoming increasingly important in digital marketing. At Velocity, we have content all over the place, including...Digital Velocity in eight tweets: accelerate your online engagement
B2B marketing has become almost synonymous with digital marketing. If you're not getting your story out on the web, you're probably not getting your story out at all. Now, as social media beds down and Twitter takes off, we thought it would be a good time to summarise all the things we do to help our clients engage with their audiences online.Going social in B2B: seven automatic actions for every piece of content
Time was, you generated a piece of thought leadership content, stuck it on your website and eNewsletter, then sat back counting the hits. Today, whenever we produce a new piece…
Good Reasons to do Social Networking in a B2B Environment
How can Social Networking work in a B2B environment? Well, you can start thinking about creating more 'social' content as PR tools that can be used by people for facilitating dialogue, spreading your messages and enabling you to manage relationships in new ways.New Velocity B2B Marketing Newsletter Available!
The latest edition of our semi-regular newsletter update is now available. It's packed with goodness inside, including our star new white pager, Marketing, Meet Sales, which offers eleven ways to make your marketing activity really drive new sales...Your First (Free) Baby Steps in B2B Web Marketing
Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales sweat house – and this takes real effort and a bunch of web marketing smarts...Pico-Branding: New Rules for Marketing
How does Facebook, YouTube, Flickr, blogging, and every other web 2.0 BlaBla service change what we need to be doing in marketing, and what are the concepts that matter? If you really want to know then read on...B2B web marketing trends for 2008
Here's our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms...Why Blog in B2B? The Final Word…
The 'why blog?' question still rages in B2B - and nowhere more so than here at Velocity. Our conclusion: the biggest and best reason to blog in the B2B space is because - if it's done properly - it's a relationship winner...LinkedIn: Facebook for ugly people?
Recently we’ve been talking a lot at Velocity about the importance of social media to our client heartland, B2B tech. In tandem, as we build our new company, I’ve been re-visiting old contacts and trying to create new ones as part of the process of finding Velocity-shaped holes...Sites we like: Flickr Tag Browser
Normally the idea of an unconventional navigation scheme makes my skin crawl, but this is outstanding because it's so slick and central to the tool...Your 2008 marketing plan: the B2B Svenn Diagram dilemma
Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of Powerpoint...Widgety Goodness: Widgets and Social Media – WTF?!
Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets...Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
-
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
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