Topic results for "Social Media"
7 Incredibly Rare Mistakes in Social Media Marketing
There are literally thousands of blog posts, slideshares, eBooks and articles called, “The 24 Most Common Mistakes in Social Media Marketing”. But no one ever bothers to list the really…
Marketo’s new Definitive Guide gets some Velocity
We’ve been working with Marketo, the biggest cheese in B2B marketing automation, to design and sub-edit their new eBook ‘The Definitive Guide to B2B Social Media’. It’s the latest in…
EPiServer uses market momentum to go public
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange.
The company offers the best Microsoft .Net CMS on the planet (running nearly 10,000…
2010 Content Marketing Trends and Predictions
ClickPredictions 2010
View more documents from Ambal Balakrishnan.
There she is. The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions — a crowdsourced effort by “39 of the world’s…
B2B marketing predictions for 2010
We were recently asked where we thought B2B marketing would go in 2010. Made us think. So here are some predictions for the next year:
THE KIND-OF-OBVIOUS PREDICTIONS:
Content Marketing will…
Lethal Generosity: a key principle of social media marketing?
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users. Apparently this is a higher concentration than for Wikipedia and much, much higher…
You can’t have a conversation when you use a megaphone
Selling to B2B customers has been changed forever by the Internet. A truism maybe, but it’s surprising how many B2B marketing organisations are still structured as they were in the…
Quick Case: when content goes social
Gotta love Twitter…
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…
B2B blogging for beginners
Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems and…
Chalkbot sprays the Tour
It’s not B2B but we just had to share this one. The Nike-sponsored Livestrong Chalkbot is driving the Tour de France about 8 hours in front of the riders, spraying…
The Content Marketing Workbook
It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing…
Watch the Velocity web seminar on Content Marketing
Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 World”. Seemed to go really well.
Over 130 people attended and the…
New media frenzy: the medium is just the medium
It’s an exciting time to be in the communications business. It’s not just that there are so many new ways to reach people. It’s also that we get to watch…
Twitter in B2B – a Velocity Slideshare
In the last few months, Twitter has shot from being a cult web app to a full-blown global fad. Celebrities are doing it (Stephen Fry has 361,225 followers as of…
Cross-fertilisation in social media:
tweet my post and I’ll post your tweet
Social media is a whirling tornado of content and comment. Throw a new white paper into it and, if you’re lucky, it gets tossed around in the vortex, throwing bits…
Atomizing your content: your B2B social life
Web marketing used to be all about driving traffic to your website. Now, it’s also about driving your content out into the wider web to see who trips over it,…
Digital Velocity in eight tweets: accelerate your online engagement
B2B marketing has become almost synonymous with digital marketing. If you’re not getting your story out on the web, you’re probably not getting your story out at all. Now,…
Going social in B2B: seven automatic actions for every piece of content
Time was, you generated a piece of thought leadership content, stuck it on your website and eNewsletter, then sat back counting the hits. Today, whenever we produce a new piece…
Good Reasons to do Social Networking in a B2B Environment
Social networks are extremely interesting things. They give an online home to folks with common interests and hobbies - like staying in touch with one another or following Metallica.
They’ve actually…
New Velocity B2B Marketing Newsletter Available!
The latest edition of our semi-regular newsletter update is now available. It’s packed with goodness inside, including our star new white pager, Marketing, Meet Sales, which offers eleven ways to…
Your First (Free) Baby Steps in B2B Web Marketing
OK, Listen Up
Your web site is not your field of dreams. Build it and most likely they will not come.
Nope, once it’s built your goal is to make it work as…
Pico-Branding: New Rules for Marketing
UPDATE: this post has been kindly featured on BtoB Magazine’s ‘Blogs of the Week’. (Thanks guys!)
I’ve been mulling on this one for a while: how does Facebook, YouTube, Flickr, blogging,…
B2B web marketing trends for 2008
Here’s our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms.
You built v2 or v3 of your site last year.…
Why Blog in B2B? The Final Word…
Whilst blogs are no longer the sexiest subject on the block, the ‘why blog?’ question still rages in B2B - and nowhere more so than here at Velocity.
Like many of…
LinkedIn: Facebook for ugly people?
Recently we’ve been talking a lot at Velocity about the importance of social media to our client heartland, B2B tech. In tandem, as we build our new company, I’ve been…
Sites we like: Flickr Tag Browser
Normally the idea of an unconventional navigation scheme makes my skin crawl, but this is outstanding because it’s so slick and central to the tool…
Check it out: the Flickr Tag…
Your 2008 marketing plan: the B2B Svenn Diagram dilemma
Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of Powerpoint.
Co-incidently, it’s also time…
Widgety Goodness: Widgets and Social Media - WTF?!
Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets.
Organised by the good folk at Snipperoo…
Recent papers
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
The Benefit Hierarchy in corporate positioning & corporate message development
Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
Riding the Hype Cycle
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
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Featured Paper
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The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Latest Papers
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
-
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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