B2B Marketing Research: content marketing goes mainstream
A quick bit of B2B marketing research: a comparison of ‘Content Marketing’ compared with the general Advertising and Marketing category search volumes and…
23. 05. 2012
social media marketing
New media frenzy: the medium is just the medium
It’s an exciting time to be in the communications business. It’s not just that there are so many new ways to reach people. It’s also that we get to watch…
06. 04. 2009
‘Inspired by Kittens’ – Five branding lessons from social media
In September 2008, Fallon’s Executive Creative director, Al Kelly, posted a video to YouTube called Kittens Inspired by Kittens.Within five months, the…
05. 03. 2009
