It’s not just that we’re a bit geeky (guilty), but we are curious about all new media as it evolves — and it’s our job to know about these things.  So we jumped in fairly early to have a go.

At first, it felt like an exclusively personal tool for keeping up with friends and family.  But over time, we’ve started to build up a decent following of people interested in B2B marketing (and other markets for our clients) and we’re starting to see the benefits.

Twitter is already playing a role in our content marketing campaigns — for finding topics, inviting input and promoting the finished pieces.  It’s all about the Engagement.

Here’s a quick Slideshare on the seven ways we’re using Twitter for B2B marketing today. It’s received over 2,000 views since we’ve posted it. Why? Because we tweeted about it.

Note: people have pointed out that links put in tweets do not generate any backlink juice as Twitter adds a nofollow to each one (telling the search spiders to crawl elsewhere).  I still think Twitter generates link love so kept the slide in — this morning someone put a link to a presentation I tweeted about into a blog comment.There’s definitely something real going on here beyond the buzz that surrounds everything new.  Few fads stay hot (remember the Second Life hype cycle?) but Twitter is here to stay.

© Doug Kessler for Velocity Partners, 2009. | Permalink | No comment | Add to del.icio.us
Post tags: B2B marketing, Content Marketing, slideshare, Social Media, Twitter

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Hollywood used to have ‘the film of the book’.  Now it has ‘the film based on the hit theme tune from the ad about the book’.  Same idea.

It’s no longer enough to create a great piece of content and stick it on your website.  You need to seed it in LinkedIn groups and on Biznik; share it as a presentation on Slideshare;  Tweet about it; refer to it in comments on key blogs; and hope that other people pick it up and do the same thing.

If the original content is the seed, social media is the wind that takes it out in search of fertile soil (or the animal that eats it up and… tweets it out).

Does it work? Sometimes.  We got over 1200 views of our Twitter in B2B slideshare in a few days just by putting it on Slideshare, tweeting about it and seeding it in a handful of LinkedIn groups. That’s far more views than we’d get if we just parked it on our website.

© Doug Kessler for Velocity Partners, 2009. | Permalink | 3 comments | Add to del.icio.us
Post tags: B2B marketing, Blogging, Content Marketing, slideshare, Social Media, Twitter

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