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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "slideshare"

Twitter in B2B – a Velocity Slideshare

In the last few months, Twitter has shot from being a cult web app to a full-blown global fad.  Celebrities are doing it (Stephen Fry has 361,225 followers as of…

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Doug Kessler | March 30th, 2009 | no comments

Cross-fertilisation in social media:
tweet my post and I’ll post your tweet

Social media is a whirling tornado of content and comment.  Throw a new white paper into it and, if you’re lucky, it gets tossed around in the vortex, throwing bits…

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Doug Kessler | March 12th, 2009 | 3 comments

Recent papers

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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Doug Kessler | June 9th, 2009 | 16 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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Doug Kessler | March 12th, 2009 | 2 comments

The Benefit Hierarchy in corporate positioning & corporate message development

Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…

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Doug Kessler | November 25th, 2008 | 9 comments

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

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Roger Warner | July 10th, 2008 | 5 comments