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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "slideshare"

Twitter in B2B – a Velocity Slideshare

In the last few months, Twitter has shot from being a cult web app to a full-blown global fad. Celebrities are doing it (Stephen Fry has 361,225 followers as of today); businesses are doing it (not just techie ones either); bloggers are doing it; and, yes, lonely people are doing it. ShouldB2B marketers be doing it?

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| March 30th, 2009 | no comments

Cross-fertilisation in social media:
tweet my post and I’ll post your tweet

Social media is a whirling tornado of content and comment. Throw a new white paper into it and, if you're lucky, it gets tossed around in the vortex, throwing bits off into Twitter tweets, blog posts, comments and backlinks. This cross-fertilisation can feel distressingly self-referential but that's really the source of social media's power...

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| March 12th, 2009 | 3 comments

Recent papers

The B2B Content Marketing Tutorial

A roll-up-your-sleeves guide for marketers

If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.

But you need a bit of practical help on the process side of content…

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| March 28th, 2011 | 14 comments

The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention

There’s never been a more exciting – or a scarier– time to be a B2B marketer.

It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.

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| September 20th, 2010 | 104 comments

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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| June 9th, 2009 | 24 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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| March 12th, 2009 | 2 comments