We’re proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors….

ShipServ is the shipping industry’s #1 e-marketplace, and, as of today it’s also winner of the Red Herring 100 Award for European innovation.

It’s a very cool company.

Eight years ago the shipping industry was awash with e-marketplaces making bold promises of new beans for the ‘new economy.’ Today, only ShipServ flourishes (the others are toast). They got in touch with us towards the end of last year to see how we could help revamp their brand and their online presence.

Here’s what we did.

We took them from this:

…to this:

Along the way we’ve worked hand in glove with ShipServ’s VP of Marketing John Watton, and CEO Paul Østergaard to redefine their core positioning and messages, turbo-charge their corporate pitches and plan their next brave moves into the world of web 4.7.

So, we’re thrilled that the new site is now up and sailing.

Thanks to John and Paul for giving us the space and direction to do work that we’re really proud of.

Big thanks also to the extremely talented Ben at Jackfruit for his superior web development skills (Ben’s the guy who did the physical build); and thanks to Rob and the team at RMA for their work on another top drawer piece of design (they’re the guys who created the site templates).

…And watch this space - because there’s more to come.

Normally the idea of an unconventional navigation scheme makes my skin crawl, but this is outstanding because it’s so slick and central to the tool…

Check it out:  the Flickr Tag Browser.  (Bet you can’t stop clicking!)