Topic results for "SEO"
Content Development using Inbound Writer
Ryan came across a blog post by Jay Baer on a tool called Inbound Writer which is designed to help writers create better B2B content marketing pieces. Jay was so…
The Hackgate technique: Giftwrap that content!
Categorizing and packaging content smartly around topics of vital interest to your business or industry pays back in pure audience interest, SEO and social links.Internet Marketing Strategy: a meaty new briefing for all marketers
If you’re feeling overwhelmed by all the change taking place in digital marketing – and all the blogs, eBooks, videos and research reports that try to explain it all…
How to write FAQs – an FAQ for B2B
We're big believers in the power of a great FAQ section on a B2B website -- not just for customer support but for marketing. So here's our FAQ on FAQs:In case you missed these B2B marketing guest posts
We’re big believers in doing guest posts on other marketing sites. It reaches new audiences, builds backlinks and boosts our page rank and overall search rankings.
The only bad…
12 Lessons from the Manifesto Campaign – Project Open Kimono 13
We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we brought the Manifesto to…
B2B Marketing Agency campaign in a scribble
We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all there.The B2B Marketing Manifesto: hot off the press
“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto…
Are walled gardens the end of the party for web analytics?
No man is an island, entire of itself, especially not on Facebook (that’s the point of it, after all). But increasingly it’s becoming an island to analytics. It’s not alone, either.Modern SEO: optimize for show, organize for dough
Search engine optimizers are no longer the superstars of B2B marketing. Find out how SEO is being reinvented from a content to a people challenge.Why bounce rate envy doesn’t help anyone, not even marketers
Ask people about bounce rates and they’ll tell you that a high bounce rate is bad. Fair enough, it sounds pretty logical. But how do you know what’s a high bounce rate?Analytics can be fun, honestly.
Ok, fine; maybe not as much fun as driving a speedboat up the Thames, but it can be extremely handy and oddly satisfying –if you get it right, that is. If you get it wrong, it’s less “fun” and more “total bloody nightmare”.Why government and SEO don’t mix
You can practically hear the moral outrage screaming between the lines: “Four government departments spent almost £6m ensuring their websites appeared on search engine results pages in the last two financial years, according to newly released figures.” (BBC)Cleaning up your B2B product portfolio
A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of products or services into a few sensible buckets. It can be kind of tricky and isn't always intuitive but putting in the time to get it right is well worth it.B2B marketing predictions for 2010
We were recently asked where we thought B2B marketing would go in 2010. Made us think. So here are some predictions for the next year:, including kind-of-obvious ones, less obvious ones and a few we'd wish would come true...B2B blogging for beginners
Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems…
Zappos’ culture: paying employees to leave is great marketing
Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent presentation from O'Reilly's Web 2.0 Summit here...Customer Value Propositions in B2B Markets
Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh): Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors call "Resonating Focus"...B2B Web Marketing Tools Around Town
Being a nice chap, I thought I'd share a few of our secret web marketing tools with you. These are the apps and widgets that we use day in, day out to help our clients do wonderful things in SEO, PPC, and web content marketing in general....Buff Your Pitch Up. Google Suggest & B2B Content Marketing
Often we marketers are our own worst enemy when it comes to marketing 'ideas'. In my time I've had the pleasure of conceiving some truly dreadful 'opinion' pieces in the name of trying to grab people's attention. The fault usually lies in believing our own hype. Here's some Google-inspired ideas on how to avoid falling into the trap...Quick Start Pimp Your Content Guide to SEO
I've been doing a stack of content optimisation for client web sites lately, so I thought I'd share some of my 'how to' notes with the interweb.... Read on for a super-simple guide to pimping your content to search engines.New Velocity B2B Marketing Newsletter Available!
The latest edition of our semi-regular newsletter update is now available. It's packed with goodness inside, including our star new white pager, Marketing, Meet Sales, which offers eleven ways to make your marketing activity really drive new sales...The Velocity B2B Social Media & Web Engagement Mind Map
This Mind Map gives you everything you need to do web / social media engagement by yourself. It's easy. Just pin it on your wall and - once you've published a great piece of content to your site - follow the map clockwise and post it to the relevant destinations...B2B lead generation with thought leadership content: ditch the web-to-lead forms and win
For B2B web sites, the content that really matters in terms of positioning and prospecting isn't your 'markitecture' pages - your product and services descriptions, corporate histories and such.... it's your 'thought leadership' pages - the places where you express opinions and ideas rather than features and benefits. Here's why...Your First (Free) Baby Steps in B2B Web Marketing
Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales sweat house – and this takes real effort and a bunch of web marketing smarts...New White Paper Available: How to PPC in B2B
Hey! We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. It's hot, hot, hot! Here's a snippet...Keywords: how to build an effective strategy in B2B
We've just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they're getting into and why - to explain what separates a good keyword strategy from a stinker. I thought I'd share a bit of the thinking with you...Whose Tipping Point is it Anyway? A B2B Perspective…
There's a great piece in this month's Fast Company that asks if Malcolm Gladwell's 'Tipping Point' is fundamentally flawed. It's compelling stuff, but what's the point of 'tipping' and the pursuit of 'influencers' in a B2B environment..?B2B web marketing trends for 2008
Here's our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms...Your 2008 marketing plan: the B2B Svenn Diagram dilemma
Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of Powerpoint...12 Days Later: SEO Velocity Style – Get Results Quick!
Yes, we're a living lab, practising what we preach and telling you all about it. 12 days ago I blogged about our (re)birth as a presence on Google. Today, we're #2 on our key term 'B2B technology marketing agency' on Google.com (that's right .com!). Here's what happened in the interim...How many agencies does it take to change a light bulb?
The answer of course is 57. There's the SEO guys, the branding guys, the PR guys, the viral guys, the advertising guys, and so on... But what's the future for PR?Velocity time warp: going way, way back to the early SEO days
Do you remember the time when you didn't exist? Nope, me neither. But today is a big day for us because we kind of experienced re-birth...Does search matter in B2B?
Search matters.
The Role of Search in Business to Business Buying Decisions by Enquiro and Marketing Sherpa reported the following:
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93% of participants said they would research online when
…
Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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Featured Paper
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The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
-
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
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