The editorial calendar for content marketing: a round-up

As B2B marketers get serious about content marketing, they’re starting to bring together the people, processes and technologies needed to run a continuous content-generating machine. An editorial calendar is central to this new discipline and the core of a marketing plan. To call it best practice is like calling breathing a best practice technique for [...]

Content Development using Inbound Writer

Ryan came across a blog post by Jay Baer on a tool called Inbound Writer which is designed to help writers create better B2B content marketing pieces. Jay was so enthusiastic that Ryan gave it a go and Ryan, while considerably less enthusiastic, thought it might be worth playing with. So I’m creating this very [...]

Internet Marketing Strategy: a meaty new briefing for all marketers

If you’re feeling overwhelmed by all the change taking place in digital marketing – and all the blogs, eBooks, videos and research reports that try to explain it all – take an info-break and read this one report from the Gods of Digital Marketing: Econsultancy. It’s the new Internet Marketing Strategy Briefing and, unlike the [...]

In case you missed these B2B marketing guest posts

We’re big believers in doing guest posts on other marketing sites. It reaches new audiences, builds backlinks and boosts our page rank and overall search rankings. The only bad thing: our regular blog readers don’t get to see them unless they happen to follow the blogs we’re posting on. We wouldn’t want to simply cut [...]

12 Lessons from the Manifesto Campaign – Project Open Kimono 13

We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we brought the Manifesto to market. There’s some yadda-yadda to go with it but you’ll probably get the idea… 12 Lessons from the B2B Marketing Manifesto Campaign View more presentations [...]

B2B Marketing Agency campaign in a scribble

We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all there.

The B2B Marketing Manifesto: hot off the press

“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto begins. It’s a lunatic rant, a call to arms and a plea for ambition in B2B marketing — with eleven specific recommendations for rising to the [...]

Are walled gardens the end of the party for web analytics?

No man is an island, entire of itself, especially not on Facebook (that’s the point of it, after all). But increasingly it’s becoming an island to analytics. It’s not alone, either.

Analytics can be fun, honestly.

Ok, fine; maybe not as much fun as driving a speedboat up the Thames, but it can be extremely handy and oddly satisfying –if you get it right, that is. If you get it wrong, it’s less “fun” and more “total bloody nightmare”.

Why government and SEO don’t mix

You can practically hear the moral outrage screaming between the lines:

“Four government departments spent almost £6m ensuring their websites appeared on search engine results pages in the last two financial years, according to newly released figures.” (BBC)

Cleaning up your B2B product portfolio

A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of products or services into a few sensible buckets. It can be kind of tricky and isn’t always intuitive but putting in the time to get it right is well worth it.

B2B marketing predictions for 2010

We were recently asked where we thought B2B marketing would go in 2010. Made us think. So here are some predictions for the next year:, including kind-of-obvious ones, less obvious ones and a few we’d wish would come true…

B2B blogging for beginners

Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems and your ideas for solving them. Is that really a message you want to transmit? We try to get every client blogging. But sometimes we fail. [...]

Customer Value Propositions in B2B Markets

Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):

Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors call “Resonating Focus”…

B2B Web Marketing Tools Around Town

Being a nice chap, I thought I’d share a few of our secret web marketing tools with you. These are the apps and widgets that we use day in, day out to help our clients do wonderful things in SEO, PPC, and web content marketing in general….

Buff Your Pitch Up. Google Suggest & B2B Content Marketing

Often we marketers are our own worst enemy when it comes to marketing ‘ideas’. In my time I’ve had the pleasure of conceiving some truly dreadful ‘opinion’ pieces in the name of trying to grab people’s attention. The fault usually lies in believing our own hype. Here’s some Google-inspired ideas on how to avoid falling into the trap…

Quick Start Pimp Your Content Guide to SEO

I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb…. Read on for a super-simple guide to pimping your content to search engines.

New Velocity B2B Marketing Newsletter Available!

The latest edition of our semi-regular newsletter update is now available. It’s packed with goodness inside, including our star new white pager, Marketing, Meet Sales, which offers eleven ways to make your marketing activity really drive new sales…

The Velocity B2B Social Media & Web Engagement Mind Map

This Mind Map gives you everything you need to do web / social media engagement by yourself. It’s easy. Just pin it on your wall and – once you’ve published a great piece of content to your site – follow the map clockwise and post it to the relevant destinations…

B2B lead generation with thought leadership content: ditch the web-to-lead forms and win

For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services descriptions, corporate histories and such…. it’s your ‘thought leadership’ pages – the places where you express opinions and ideas rather than features and benefits. Here’s why…

Your First (Free) Baby Steps in B2B Web Marketing

Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales sweat house – and this takes real effort and a bunch of web marketing smarts…

New White Paper Available: How to PPC in B2B

Hey! We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. It’s hot, hot, hot! Here’s a snippet…

March Marketing Madness

Lots going on at Velocity. No time to blog. New clients: ARM; dotMobi; Magus; Forescout; and Datanomic. Learn more about them here…

Keywords: how to build an effective strategy in B2B

We’ve just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they’re getting into and why – to explain what separates a good keyword strategy from a stinker. I thought I’d share a bit of the thinking with you…

Whose Tipping Point is it Anyway? A B2B Perspective…

There’s a great piece in this month’s Fast Company that asks if Malcolm Gladwell’s ‘Tipping Point’ is fundamentally flawed. It’s compelling stuff, but what’s the point of ‘tipping’ and the pursuit of ‘influencers’ in a B2B environment..?

B2B web marketing trends for 2008

Here’s our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms…

12 Days Later: SEO Velocity Style – Get Results Quick!

Yes, we’re a living lab, practising what we preach and telling you all about it. 12 days ago I blogged about our (re)birth as a presence on Google. Today, we’re #2 on our key term ‘B2B technology marketing agency’ on (that’s right .com!). Here’s what happened in the interim…

Does search matter in B2B?

Search matters. The Role of Search in Business to Business Buying Decisions by Enquiro and Marketing Sherpa reported the following: 93% of participants said they would research online when making a B2B purchase. 95% said they would use a search engine at some point in the task. It’s an old study but I can’t imagine [...]