Topic results for "SEO"
B2B marketing predictions for 2010
We were recently asked where we thought B2B marketing would go in 2010. Made us think. So here are some predictions for the next year:
THE KIND-OF-OBVIOUS PREDICTIONS:
Content Marketing will…
B2B blogging for beginners
Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems and…
Zappos’ culture: paying employees to leave is great marketing
Saw a fantastic video online today that I thought I’d share.
It’s a presentation by Tony Hsieh, the CEO of Zappos, the US online retailer famous for shoes. He talks about…
Customer Value Propositions in B2B Markets
Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):
Its called Customer Value Propositions in…
B2B Web Marketing Tools Around Town
Being a nice chap, I thought I’d share a few of our secret web marketing tools with you. These are the apps and widgets that we use day in, day…
Buff Your Pitch Up. Google Suggest & B2B Content Marketing
It’s funny, but oftentimes we marketers are our own worst enemy when it comes to marketing ‘ideas’. In my time I’ve had the pleasure of conceiving some truly dreadful press…
Quick Start Pimp Your Content Guide to SEO
I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb.
As I do this…
New Velocity B2B Marketing Newsletter Available!
The latest edition of our semi-regular newsletter update is now available. It’s packed with goodness inside, including our star new white pager, Marketing, Meet Sales, which offers eleven ways to…
The Velocity B2B Social Media & Web Engagement Mind Map
We’ve been working on a number of ‘web engagement’ programs lately, where we’ve been helping clients to increase their web ‘footprint’ in order to improve their general SEO and awareness…
B2B lead generation with thought leadership content: ditch the web-to-lead forms and win
Here’s an experment for you to try.
Open your web stats app and check out which pieces of content are your top performers over the past month. (By top performers, I…
Your First (Free) Baby Steps in B2B Web Marketing
OK, Listen Up
Your web site is not your field of dreams. Build it and most likely they will not come.
Nope, once it’s built your goal is to make it work as…
New White Paper Available: How to PPC in B2B
Hey!
We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment.
Here’s a snippet:
If your goal is to generate…
Keywords: how to build an effective strategy in B2B
We’ve just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they’re getting into and why - to…
Whose Tipping Point is it Anyway? A B2B Perspective…
There’s a great piece in this month’s Fast Company that asks if Malcolm Gladwell’s best-selling notion of a ‘Tipping Point’ is fundamentally flawed (see: Is the Tipping Point Toast?)
The conclusion…
B2B web marketing trends for 2008
Here’s our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms.
You built v2 or v3 of your site last year.…
Your 2008 marketing plan: the B2B Svenn Diagram dilemma
Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of Powerpoint.
Co-incidently, it’s also time…
12 Days Later: SEO Velocity Style - Get Results Quick!
Yes, we’re a living lab, practising what we preach and telling you all about it.
12 days ago I blogged about our (re)birth as a presence on Google. Today, we’re #2…
How many agencies does it take to change a light bulb?
The answer of course is 57. There’s the SEO guys, the branding guys, the PR guys, the viral guys, the advertising guys, and so on…
The fact that there are simply…
Velocity time warp: going way, way back to the early SEO days
Do you remember the time when you didn’t exist? Nope, me neither. But today is a big day for us because we kind of experienced re-birth…
…web re-birth that is.
As you…
Does search matter in B2B?
Search matters.
The Role of Search in Business to Business Buying Decisions by Enquiro and Marketing Sherpa reported the following:
-
93% of participants said they would research online when making a B2B…
Recent papers
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
The Benefit Hierarchy in corporate positioning & corporate message development
Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
Riding the Hype Cycle
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
Topics
Featured Paper
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Latest Papers
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
-
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
Videos
Slideshows
Tags
- Add new tag
- Advertising
- B2B
- B2B agency
- B2B content marketing
- B2B lead generation
- B2B marketing
- B2B marketing agency
- B2B social media
- B2B technology marketing
- Blogging
- Branding
- Content
- Content Marketing
- Copywriting
- Corporate Message Development
- Corporate Positioning
- Demand Generation
- design
- digital marketing
- Identity
- Innovation
- Lead Generation
- lead nurturing
- lead scoring
- Marketing
- Mobile Marketing
- Online PR
- Pay-per-click
- persuasion
- Petri Dish
- PPC
- Sales
- selling
- SEO
- Social Media
- Technology Marketing
- technology marketing agency
- Thought Leadership
- Web Design
- Web Marketing
- Web Relations
- writing