sales

9 tips for better sales & marketing dashboards

Sales & marketing dashboards are the engine room for B2B. Here are 9 ways to improve your marketing dashboards.

31. 12. 2013


B2B Masters Video – On the relationship between B2B sales and marketing

John Watton of Expedia Affiliate Network and Velocity MD Stan Woods discuss the changing nature of the relationship between B2B sales and B2B marketing…


Making the sales team irrelevant

Roger Warner, online PR maestro, sent us a link to this Doug Richard video.  It’s a two-minute extract from one of his start-up seminars, this one on…

17. 05. 2010


Five mistakes to avoid in the B2B selling process

The buying process is long and complex in B2B tech markets. Here are 5 mistakes to avoid when planning and executing your B2B sales.

22. 03. 2010


Choose your patients carefully

The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. They…

08. 06. 2009


The 4 steps to a B2B sale: rational meets irrational

My old boss Steve Trygg (a great copywriter) used to talk about the role of marketing in business decision-making by breaking down every purchase decision…

10. 07. 2008


New Velocity B2B Marketing Newsletter Available!

The latest edition of our semi-regular newsletter update is now available. It’s packed with goodness inside, including our star new white pager, Marketing,…

23. 05. 2008


Fighting Inertia: the toughest competitor of them all.

Most B2B technology companies have a clear set of competitors they’re battling. But for some (usually early stage) tech companies, there are no other…

29. 02. 2008


Champions and the Siren Effect: how early wins can mislead

Early stage tech companies would do anything for those first few big wins — especially from blue-chip companies. But we’ve seen more than a few companies…

19. 02. 2008