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The Disruptive Idea: that’s what it’s all about

Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But…

24. 03. 2009


Evel Knievel, corporate positioning & corporate message development – a new Velocity white paper

Velocity today announced a new white paper for technology marketers facing corporate positioning and corporate message development problems…

25. 11. 2008


Evel Knievel, corporate positioning & corporate message development

Engineers take the leap from tech features to Big Business Benefits like Evel Knievel approached the Snake River Canyon: they fall down. Our Hierarchy of…