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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "PPC"

New Velocity B2B Marketing Newsletter Available!

The latest edition of our semi-regular newsletter update is now available. It's packed with goodness inside, including our star new white pager, Marketing, Meet Sales, which offers eleven ways to make your marketing activity really drive new sales...

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| May 23rd, 2008 | no comments

New White Paper Available: How to PPC in B2B

Hey! We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. It's hot, hot, hot! Here's a snippet...

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| April 4th, 2008 | one comment

Keywords: how to build an effective strategy in B2B

We've just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they're getting into and why - to explain what separates a good keyword strategy from a stinker. I thought I'd share a bit of the thinking with you...

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| February 23rd, 2008 | no comments

B2B web marketing trends for 2008

Here's our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms...

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| January 4th, 2008 | 3 comments

Your 2008 marketing plan: the B2B Svenn Diagram dilemma

Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of Powerpoint...

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| December 8th, 2007 | one comment

Recent papers

The B2B Content Marketing Tutorial

A roll-up-your-sleeves guide for marketers

If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.

But you need a bit of practical help on the process side of content…

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| March 28th, 2011 | 14 comments

The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention

There’s never been a more exciting – or a scarier– time to be a B2B marketer.

It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.

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| September 20th, 2010 | 104 comments

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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| June 9th, 2009 | 24 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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| March 12th, 2009 | 2 comments