Eight strategic story arcs that shape almost every B2B narrative.
Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.
positioning
How strong is your B2B positioning?
Positioning is one of the essentials of B2B marketing but we don’t see a lot of companies getting it right. It’s a simple idea: as a marketer, you should…
16. 04. 2009
Because you’re worth it
Why are so few B2B companies as good at naming things as consumer companies? B2B could learn a lot from beauty companies like L’Oreal, which uses naming…
06. 11. 2008
