Topic results for "Petri Dish"
ShipServ.com Goes Live: a B2B Before and After
We're proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors....Keywords: how to build an effective strategy in B2B
We've just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they're getting into and why - to explain what separates a good keyword strategy from a stinker. I thought I'd share a bit of the thinking with you...Whose Tipping Point is it Anyway? A B2B Perspective…
There's a great piece in this month's Fast Company that asks if Malcolm Gladwell's 'Tipping Point' is fundamentally flawed. It's compelling stuff, but what's the point of 'tipping' and the pursuit of 'influencers' in a B2B environment..?Tweakonomics: Why B2B Marketing Agency Retainers Suck
This post hereby announces the death of the good old monthly agency retainer. Tweakonomics is what you should be using to pay for your marketing services - it's what we advocate for all our clients. Let me explain...Why Blog in B2B? The Final Word…
The 'why blog?' question still rages in B2B - and nowhere more so than here at Velocity. Our conclusion: the biggest and best reason to blog in the B2B space is because - if it's done properly - it's a relationship winner...12 Days Later: SEO Velocity Style – Get Results Quick!
Yes, we're a living lab, practising what we preach and telling you all about it. 12 days ago I blogged about our (re)birth as a presence on Google. Today, we're #2 on our key term 'B2B technology marketing agency' on Google.com (that's right .com!). Here's what happened in the interim...Velocity time warp: going way, way back to the early SEO days
Do you remember the time when you didn't exist? Nope, me neither. But today is a big day for us because we kind of experienced re-birth...Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
-
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
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