How to write FAQs – an FAQ for B2B
We’re big believers in the power of a great FAQ section on a B2B website . Here’s an FAQ about why.
persuasion
The one word that should start every document
One magic word can improve the effectiveness of your marketing documents by 180%. Bet you can’t guess. Go on. Guess. Go on…
08. 08. 2016
When brands treat customers like one big customer
Don’t you hate it when brands lump you in with all customers and presume to speak for you? Oh, it’s just me…
18. 12. 2014
I’ll have what she’s having is not a marketing strategy
Copying our peers’ tactics is not the way to success; “I’ll have what she’s having” is best left to lunch decisions
29. 05. 2013
B2B content marketing: when target audiences clash
Marketers are instinctively inclusive. Our default is to set our crop-sprayer on the widest possible setting, covering the largest possible audience for…
23. 11. 2011
What B2B marketers can learn from Viagra Spam
Viagra spammers have a tough challenge. They know that if they can get their message to a few billion people, a few thousand morons will place an order. But…
20. 12. 2010
Ten ways that B2B marketing copy goes wrong
Let’s face it, most B2B copywriting is not very good. There are many reasons, but here are our top ten. Is your latest B2B marketing copy guilty of any of…
16. 08. 2010
The power of beliefs in B2B marketing
Check out this great TED Talk by Simon Sinek on the power of beliefs in marketing. Great leaders and great companies start with beliefs not facts, policies,…
02. 07. 2010
B2B summed up in two words: the writing’s on the road
B2B is a lot simpler than the gurus would have you believe. After all the e-tomes and blog posts and webinars it really all boils down to two words — and…
24. 06. 2010
London-Based B2B Agency Runs Out of Tea
Velocity, the London-based business-to-business marketing agency, ran out of tea today in an uncharacteristic demand forecasting error. The agency, which…
02. 06. 2010
The power of “You”: the 2nd person singular in B2B copywriting
Most B2B technology copywriting is so boring because its so neutral. The best copywriting looks the prospect squarely in the eye and says, “I’m going to…
04. 04. 2008
17 credibility builders that make your claims believable
Anyone can claim anything they like about their product or service. Claims are empty. Your job as a marketer is to get believed.…
28. 03. 2008
