Online PR

Project Open Robe 11: Do Twitter Auto DMs work?

One of the experiments we’ve run as part of Project Open Robe was to set up an automated Direct Message to everyo

15. 02. 2011


We’re Hiring: Digital Marketing Analyst

Are you ready for the Land of Accountability? If you’re a B2B marketer with a thirst for measurement then find out why we might be your next assignment.

14. 02. 2011


B2B Marketing Analytics – Project Open Robe Part 3

Two weeks in and the analytics Robe is wide open. Take a look and see what you can learn from our B2B Marketing M

01. 10. 2010


Bite me, Michael O’Leary

Photo credit: Le Scribbler I’ve never flown Ryanair before. And now I never will again. If I’d wanted to raise my blood pressure, I could have done that…

19. 07. 2010


You can have it done right, cheap, or quick. Pick two

Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a…

01. 02. 2010


Quick Case: when content goes social

It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…

30. 09. 2009


B2B blogging for beginners

Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your…

14. 09. 2009


All CIOs (or CEOs) are not the same

We’re often asked s for creative ideas that target ‘the C-suite’ – CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to…

13. 08. 2009


Velocity announces free B2B Content Marketing Workbook

Velocity, the B2B marketing agency specialising in technology companies, today announced the publication of a free 49-page eBook called The B2B Content…

12. 06. 2009


Join us for our new Content Marketing Webinar

Traditional, interruption-based marketing is dead (or dying fast). The new B2B marketing is Content Marketing. And while a lot of marketers think that’s…

27. 05. 2009


Simple Steps To A User Focused Site

We never tire of building websites. The sheer pace of technology change means no two sites are the same. But the same old battles are usually just round…

20. 04. 2009


Postcreditcrunchism: marketing is the measure of all things

The history books will look upon the credit crunch as an agent of dramatic change. Marketing, for one, will never be the same again. It’s probably for the…

16. 03. 2009