One of the experiments we’ve run as part of Project Open Kimono was to set up an automated Direct Message to everyo
Are you ready for the Land of Accountability? If you’re a B2B marketer with a thirst for measurement then find out why we might be your next assignment.
Two weeks in and the analytics Kimono is wide open. Take a look and see what you can learn from our B2B Marketing M
Photo credit: Le Scribbler I’ve never flown Ryanair before. And now I never will again. If I’d wanted to raise my blood pressure, I could have done that for free by reading the comments section of the Daily Mail website. To anyone contemplating a journey with Ryanair, I suggest you shut yourself inside a biscuit [...]
Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a lot of agencies come up against. But perhaps these problems wouldn’t arise if we marketers explained ourselves properly.
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It was the first time we’ve used social media as a vector for our content marketing and so makes a nice case study.
Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems and your ideas for solving them. Is that really a message you want to transmit? We try to get every client blogging. But sometimes we fail. [...]
Velocity, the B2B marketing agency specialising in technology companies, today announced the publication of a free 49-page eBook called The B2B Content Marketing Workbook…
Traditional, interruption-based marketing is dead (or dying fast). The new B2B marketing is Content Marketing. And while a lot of marketers think that’s what they’re doing when they crank out case studies and white papers, most of them really aren’t doing it at all. Our new webinar explains all…
We never tire of building websites. The sheer pace of technology change means no two sites are the same. But the same old battles are usually just round the corner.
The history books will look upon the credit crunch as an agent of dramatic change. Marketing, for one, will never be the same again. It’s probably for the best.
Web marketing used to be all about driving traffic to your website. Now, it’s also about driving your content out into the wider web to see who trips over it, links to it, re-tweets it, rates it, comments on it, shares it and (of course) follows the backlinks back to your site. This social media is becoming increasingly important in digital marketing. At Velocity, we have content all over the place, including…
B2B marketing has become almost synonymous with digital marketing. If you’re not getting your story out on the web, you’re probably not getting your story out at all. Now, as social media beds down and Twitter takes off, we thought it would be a good time to summarise all the things we do to help our clients engage with their audiences online.
A good interview on ScobleizerTV with Joshua Reynolds who oversees Hill and Knowlton’s global technology practice. Traditional PR firms get a lot of stick lately about being slow to pick up on digital, but this guy seems pretty switched on.
A bravo for emusic, one of the best music download sites out there, and some thoughts on building relevant communities in B2B. ‘Build it and expect them to come’ doesn’t work in the wild world of social networking.
Roger , our web wonderwall, posted a terrific article on the essentials of Online PR. The central metaphor: the web is a party — work the room instead of stumbling around like a socially inept gate-crasher. Highly recommended. Pin It
That’s right, deck the halls – it’s the giving time of year. In our bumper edition Xmas B2B marketing newsletter, you’ll find: groovy new white papers, audacious new blog posts, and exciting news about new staff, clients and much, much more. Go grab it NOW!
We see this one all the time. A tech company that’s great at describing its technology but not so great at making the story compelling to prospects. Or a company that waves a big, bold benefit flag – that nobody pays any attention to.When we see marketing problems like these, we reach for one of [...]
The CEO is stalking the corridors, blood dripping from his Budget Axe — and he’s on his way to the marketing department. How will you defend your marketing plan? At Velocity, we’re deeply into two powerful new weapons that are not only incredibly effective, they’re virtually Crunch-Proof™…
How can Social Networking work in a B2B environment? Well, you can start thinking about creating more ‘social’ content as PR tools that can be used by people for facilitating dialogue, spreading your messages and enabling you to manage relationships in new ways.
Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales sweat house – and this takes real effort and a bunch of web marketing smarts…
There’s a great piece in this month’s Fast Company that asks if Malcolm Gladwell’s ‘Tipping Point’ is fundamentally flawed. It’s compelling stuff, but what’s the point of ‘tipping’ and the pursuit of ‘influencers’ in a B2B environment..?
Here’s our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms…
The answer of course is 57. There’s the SEO guys, the branding guys, the PR guys, the viral guys, the advertising guys, and so on… But what’s the future for PR?
Let’s face it, search matters in B2B technology marketing. Just about every purchase involves a Google search at some point, often at the very beginning…
We all know that a press release is supposed to magically inspire reporters to write good things about your company. In reality, this is never the case…