Project Open Robe 11: Do Twitter Auto DMs work?
One of the experiments we’ve run as part of Project Open Robe was to set up an automated Direct Message to everyo
15. 02. 2011
One of the experiments we’ve run as part of Project Open Robe was to set up an automated Direct Message to everyo
15. 02. 2011
Are you ready for the Land of Accountability? If you’re a B2B marketer with a thirst for measurement then find out why we might be your next assignment.
14. 02. 2011
Two weeks in and the analytics Robe is wide open. Take a look and see what you can learn from our B2B Marketing M
01. 10. 2010
Photo credit: Le Scribbler I’ve never flown Ryanair before. And now I never will again. If I’d wanted to raise my blood pressure, I could have done that…
19. 07. 2010
Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a…
01. 02. 2010
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…
30. 09. 2009
Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your…
14. 09. 2009
We’re often asked s for creative ideas that target ‘the C-suite’ – CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to…
13. 08. 2009
Velocity, the B2B marketing agency specialising in technology companies, today announced the publication of a free 49-page eBook called The B2B Content…
12. 06. 2009
Traditional, interruption-based marketing is dead (or dying fast). The new B2B marketing is Content Marketing. And while a lot of marketers think that’s…
27. 05. 2009
We never tire of building websites. The sheer pace of technology change means no two sites are the same. But the same old battles are usually just round…
20. 04. 2009
The history books will look upon the credit crunch as an agent of dramatic change. Marketing, for one, will never be the same again. It’s probably for the…
16. 03. 2009
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