First stop in B2B mobile – the mobile email
The low-hanging fruit of mobile marketing? Mobile-friendly emails. The eight commandments of B2B mobile emails.
11. 12. 2012
mobile-marketing
Never mind the Barack, it’s mobiThinking
Birth of a thought leadership website…
02. 02. 2010
Don’t get lost on the mobile Web: a mobile marketing e-Book
We just completed a new e-Book for our client dotMobi on mobile content discovery. Called ‘Don’t get lost on the mobile Web’, you can find it at…
26. 03. 2009
The Disruptive Idea: that’s what it’s all about
Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But…
24. 03. 2009
New mobile marketing eBook for small businesses
Velocity Partners, the B2B agency specialising in technology marketing, announced the publication of a new eBook available on mobiThinking.com. The free…
18. 02. 2009
Opt-Out: Digital Marketing’s punch in the stomach
Marketing used to be all about the upside. You fired off a message; some people responded; others didn’t. Net gain. In the digital world, there’s a…
08. 12. 2008
New eBook: Best & Worst of the Mobile Web
mobiThinking.com, the resource for mobile marketers, and Velocity Partners, the B2B marketing agency, today announced the launch of a new eBook: The Best &…
01. 12. 2008
Evel Knievel, corporate positioning & corporate message development – a new Velocity white paper
Velocity today announced a new white paper for technology marketers facing corporate positioning and corporate message development problems…
25. 11. 2008
Evel Knievel, corporate positioning & corporate message development
Engineers take the leap from tech features to Big Business Benefits like Evel Knievel approached the Snake River Canyon: they fall down. Our Hierarchy of…
Your new content may not be as relevant as your old
All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares…
18. 11. 2008
A really good newsletter
We know we ‘big up’ Pär Almqvist, the Marketing Dude at VNL, quite a bit. But we thought you’d like to see what we consider a really, really good…
13. 11. 2008
Microsoft’s baffling “I’m a PC” campaign
Apple got a lot of attention with its “PC vs Mac” commericals. They were simple, funny, well-scripted and seemed to capture the essence of what Mac people…
10. 11. 2008
