The low-hanging fruit of mobile marketing? Mobile-friendly emails. The eight commandments of B2B mobile emails.
Mobile Marketing
Never mind the Barack, it’s mobiThinking
Written by Lucy Longhurst |
Birth of a thought leadership website
dotMobi is a mobile Internet services company and the registry for the .mobi domain name. It’s backed by leading mobile operators, device manufacturers, and Internet players, including Microsoft and Google. Essentially, .mobi is the only domain name that tells users, ‘This site will work on your phone’.
Don’t get lost on the mobile Web: a mobile marketing e-Book
Written by Stan Woods |
We just completed a new e-Book for our client dotMobi on mobile content discovery. Called ‘Don’t get lost on the mobile Web’, you can find it at www.mobithinking.com, the online resource for mobile marketers.
The Disruptive Idea: that’s what it’s all about
Written by Doug Kessler |
Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But a disruptive idea is probably the single most powerful weapon in the marketing arsenal. And most marketers spend far too little time generating them.
New mobile marketing eBook for small businesses
Written by Doug Kessler |
Velocity Partners, the B2B agency specialising in technology marketing, announced the publication of a new eBook available on mobiThinking.com. The free eBook is called, “Marketing your small business on the mobile Web: the guide to low-cost, high-impact mobile marketing” and is available to all mobile marketers on the mobiThinking.com website. “The major brands are getting [...]
Opt-Out: Digital Marketing’s punch in the stomach
Written by Doug Kessler |
Marketing used to be all about the upside. You fired off a message; some people responded; others didn’t. Net gain. In the digital world, there’s a downside that’s as painful as any upside: the dreaded Opt-Out. Here are some ideas for dealing with it…
New eBook: Best & Worst of the Mobile Web
Written by Doug Kessler |
mobiThinking.com, the resource for mobile marketers, and Velocity Partners, the B2B marketing agency, today announced the launch of a new eBook: The Best & Worst of the Mobile Web.
Evel Knievel, corporate positioning & corporate message development – a new Velocity white paper
Written by Roger Warner |
Velocity today announced a new white paper for technology marketers facing corporate positioning and corporate message development problems…
Evel Knievel, corporate positioning & corporate message development
Written by Doug Kessler |
Engineers take the leap from tech features to Big Business Benefits like Evel Knievel approached the Snake River Canyon: they fall down. Our Hierarchy of Benefits gives you a better way to do corporate positioning and corporate message development. It provides a practical solution: the Bridge (or, for the Tarzan in all of us: the Vine).
Your new content may not be as relevant as your old
Written by Doug Kessler |
All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares most about. But even the best thought leaders often follow a simplistic content promotion strategy that completely ignores the idea of a sales cycle. Basically, they pump out some new content, promote it, and repeat. What they’re doing is burying the best under the newest…
A really good newsletter
Written by Doug Kessler |
We know we ‘big up’ Pär Almqvist, the Marketing Dude at VNL, quite a bit. But we thought you’d like to see what we consider a really, really good eNewsletter that Pär briefed in and designed (we wrote it for him).
Microsoft’s baffling “I’m a PC” campaign
Written by Doug Kessler |
Apple got a lot of attention with its “PC vs Mac” commericals. They were simple, funny, well-scripted and seemed to capture the essence of what Mac people love about their Macs. Clearly, they got under Microsoft’s skin, because the crack Seattle Rapid Response team has leapt into action (what, three years later?) with an expensive riposte: the “I’m a PC” campaign. The result is wrong in so many ways, I can’t summarise them all in a blog post.
Marketers everywhere – get a little mobiThinking
Written by Roger Warner |
…check out mobiThinking.com, which was launched today to help the world’s marketing community to better understand the opportunities and challenges presented by mobile marketing. (Note: it’s web marketing Jim, but not as you know it.)
Mobile Marketing Madness: What We Learned this Week
Written by Roger Warner |
We’ve been beavering away over the past few weeks on an important new campaign for one of our shiny new clients in the mobile internet space. It’s a fascinating area – full of over-hype and under-delivery a few years ago; now ripe and ready for prime time…
