Everybody in technology companies thinks they’re ‘customer-centric’. In our experience, few really are, in the sense that they start almost every process with the customer. In the marketing department, starting with the customer seems so obvious it goes without saying. Unfortunately, more often than not, it goes without doing, too. We start every major project [...]

Pecha-kucha is the only way powerpoint should ever be used. Twenty slides, twenty seconds each. Done. Invented by a pair of architects in Tokyo. Pecha-kucha is pronounced to (almost) rhyme with tchotchke. If you can’t say it in 20 short slides, maybe it shouldn’t be said… Pin It