On marketing myopia and metrics
Marketing myopia is a classic business challenge. But as content marketers, have we found a satisfactory answer to the big question it raises?
23. 08. 2016
marketing data
What Marketing Data Doesn’t Tell You About Digital Campaigns
A close reading of an April 2012 survey of digital marketers’ favourite digital campaign tools tells us a lot of very little.
30. 05. 2012
