linkedin

LinkedIn for B2B Marketers 4: (finally) Some tips for Marketers

Many people tell marketers what to do with their social media engagements. Now we are going to do it too.

24. 10. 2012


LinkedIn for B2B Marketers 3: Is LinkedIn the best B2B platform?

Is LinkedIn the best social network for B2B opportunities? We pull together a review of what else is out there.

19. 10. 2012


LinkedIn for B2B Marketers 2 – Anatomy of a Company Page

A brief anatomy of a LinkedIn Company Page to establish what components make up a page

10. 10. 2012


LinkedIn for B2B Marketers 1 – How do company page changes affect you?

LinkedIn are changing their Company Pages but for better or worse? We look at the changes and what it means for you

03. 10. 2012


LinkedIn Maps: your network visualised

We’re big infographics fans so when LinkedIn launched their new LinkedIn Maps tool, we were first in the virtual queue to have a play. The tool…

03. 02. 2011


7 reasons B2B buyers share content without looking

Find out how you can get people to share your work before they’ve even taken a look.

26. 03. 2010


Quick Case: when content goes social

It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…

30. 09. 2009


Why ShipServ won a 2009 CRM Market Award

Once again, ShipServ has ‘scooped’ a marketing award (why are awards always scooped?) — this time the 2009 CRM Market Awards run by CRM Magazine. …

25. 08. 2009


It’s Time For The Corporate Galactico

The football season is here. But it’s not just football superstars who’ll make waves this year. Corporate comms teams are also looking for their…

17. 08. 2009


Why Real Research Is Better Than Norman Muller

Well done to young Matthew Robson for his report into teenage media consumption. But anyone taking a look should remember that individual points of view…

17. 07. 2009


Bloggers and Influence Part II

Bloggers eh! No schedules, no calendars, no contact number. They just don’t play by the rules. So how can you get on their elusive radar? Our top ten tips…

26. 06. 2009


B2B Bloggers and Influence: Part I

The issue of bloggers and influence divides B2B opinion. Do you think they’re anti-social ranters or a genuine community of influence? Find out our…

08. 05. 2009