Many people tell marketers what to do with their social media engagements. Now we are going to do it too.
Is LinkedIn the best social network for B2B opportunities? We pull together a review of what else is out there.
A brief anatomy of a LinkedIn Company Page to establish what components make up a page
LinkedIn are changing their Company Pages but for better or worse? We look at the changes and what it means for you
We’re big infographics fans so when LinkedIn launched their new LinkedIn Maps tool, we were first in the virtual queue to have a play. The tool generates a colourful, dynamic map showing all your connections and how they’re related to each other. It colour codes the clusters it identifies and lets you assign your own [...]
Find out how you can get people to share your work before they’ve even taken a look.
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It was the first time we’ve used social media as a vector for our content marketing and so makes a nice case study.
Once again, ShipServ has ‘scooped’ a marketing award (why are awards always scooped?) — this time the 2009 CRM Market Awards run by CRM Magazine. ShipServ, piloted by CMO John Watton, won a CRM Elite Award given to customer implementations that push new boundaries. The judges recognised ShipServ “for its holistic use of Marketo, Salesforce.com, and social media” — including viral video, eBooks, Twitter and a LinkedIn group (we’re kind of proud of our work on all these).
The football season is here. But it’s not just football superstars who’ll make waves this year. Corporate comms teams are also looking for their Galacticos.
Well done to young Matthew Robson for his report into teenage media consumption. But anyone taking a look should remember that individual points of view are no substitute for real research.
Bloggers eh! No schedules, no calendars, no contact number. They just don’t play by the rules. So how can you get on their elusive radar? Our top ten tips pave the way to success.
The issue of bloggers and influence divides B2B opinion. Do you think they’re anti-social ranters or a genuine community of influence? Find out our verdict now.
Recently we’ve been talking a lot at Velocity about the importance of social media to our client heartland, B2B tech. In tandem, as we build our new company, I’ve been re-visiting old contacts and trying to create new ones as part of the process of finding Velocity-shaped holes…