Topic results for "LinkedIn"
Quick Case: when content goes social
Gotta love Twitter…
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…
Why ShipServ won a 2009 CRM Market Award
Once again, ShipServ has ’scooped’ a marketing award (why are awards always scooped?) — this time the 2009 CRM Market Awards run by CRM Magazine. ShipServ, piloted by CMO John…
It’s Time For The Corporate Galactico
In 1992 Sky won, after a cheque signing competition, the rights to show live English Premiership football matches. The deal changed the game and, arguably, British culture forever.
Football tittle-tattle is…
Why Real Research Is Better Than Norman Muller
Reading the report into teenage media consumption by Morgan Stanley intern Matthew Robson, aged 15 and a half, didn’t just leave me in two minds. It made me feel like…
Bloggers and Influence Part II
A few weeks ago we decided, and we hope you all agreed, that independent B2B bloggers have a significant and growing industry influence.
But it’s only a part of the influence…
B2B Bloggers and Influence: Part I
Nothing - not even a finger buffet served on two separate tables - splits a room of B2B communication professionals down the middle like the issue of bloggers and influence.
We…
LinkedIn: Facebook for ugly people?
Recently we’ve been talking a lot at Velocity about the importance of social media to our client heartland, B2B tech. In tandem, as we build our new company, I’ve been…
Recent papers
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
The Benefit Hierarchy in corporate positioning & corporate message development
Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
Riding the Hype Cycle
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
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Featured Paper
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The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Latest Papers
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
-
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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