Are you coming to FUNNEL?
FUNNEL is a great idea (well, we did help develop it). It’s a B2B marketing event that covers the entire sales/marketing pipeline. It happens on 1…
05. 10. 2011
lead scoring
The power of B2B Lead Nurturing
The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel. So you own your company’s revenue pipe. The success or…
17. 02. 2010
Why ShipServ won a 2009 CRM Market Award
Once again, ShipServ has ‘scooped’ a marketing award (why are awards always scooped?) — this time the 2009 CRM Market Awards run by CRM Magazine. …
25. 08. 2009
Digital Velocity in eight tweets: accelerate your online engagement
B2B marketing has become almost synonymous with digital marketing. If you’re not getting your story out on the web, you’re probably not getting your story…
08. 03. 2009
Velocity Xmas B2B Technology Marketing Newsletter: the Gift That Keeps on Giving
That’s right, deck the halls – it’s the giving time of year. In our bumper edition Xmas B2B marketing newsletter, you’ll find: groovy new white papers,…
10. 12. 2008
Velocity December Newsletter: Tech-speak, feature-talk or benefit babble?
We see this one all the time. A tech company that’s great at describing its technology but not so great at making the story compelling to prospects. Or a…
08. 12. 2008
Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR
The CEO is stalking the corridors, blood dripping from his Budget Axe — and he’s on his way to the marketing department. How will you defend your…
28. 11. 2008
