lead-nurturing

What lead nurturing really means

Lead nurturing is a metaphor that’s so well-worn we’ve forgotten it’s a metaphor. If you re-define it, you’ll get better at it. Here’s how.

02. 03. 2016


Hundreds trapped in MOFU hell

This is what happens when marketing automation goes wrong. A cautionary MOFU tale. In the cloud.

11. 03. 2014


Stan does Funnel 2012 – the B2B marketing event

Stan Woods tells you why you’d be insane to miss his session at FUNNEL 20122, the major B2B marketing event.

25. 10. 2012


Diary of a Content Pimp 3 – the promotion plan

Everybody has a content plan these days but too few have content promotion plans. Here’s ours for the ‘Checklist’.

02. 07. 2012


Are you coming to FUNNEL?

FUNNEL is a great idea (well, we did help develop it). It’s a B2B marketing event that covers the entire sales/marketing pipeline. It happens on 1…

05. 10. 2011


Do the British prefer ‘muddling through’ to evidence-based B2B marketing?

I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working …

06. 04. 2011


B2B content marketing around buying triggers

There are lots of ways to build your content marketing strategy — around personas, products, organisational structure… We’d like to suggest a new way to…

10. 03. 2011


The B2B Marketing Manifesto: hot off the press

“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook,…

21. 09. 2010


Marketo’s new Definitive Guide gets some Velocity

We’ve been working with Marketo, the biggest cheese in B2B marketing automation, to design and sub-edit their new eBook ‘The Definitive Guide to B2B…

08. 03. 2010


The power of B2B Lead Nurturing

The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel. So you own your company’s revenue pipe. The success or…

17. 02. 2010


2010 Content Marketing Trends and Predictions

Drumroll please… Introducing The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions — a crowdsourced effort by “39 of the world’s…

22. 01. 2010


Should free B2B content hide behind a form?

The debate rages on: is it better to ask people to fill out a form to download your content (chasing shy people away) or maximise downloads and go without a…

18. 01. 2010