Topic results for "lead nurturing"
Are you coming to FUNNEL?
FUNNEL is a great idea (well, we did help develop it). It’s a B2B marketing event that covers the entire sales/marketing pipeline.
It happens on 1 November at the…
Do the British prefer ‘muddling through’ to evidence-based B2B marketing?
I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working here in the UK. Three reasons sprang to mind.B2B content marketing around buying triggers
There are lots of ways to build your content marketing strategy -- around personas, products, organisational structure... We'd like to suggest a new way to go: build your content around your most important buying triggers.The B2B Marketing Manifesto: hot off the press
“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto…
Marketo’s new Definitive Guide gets some Velocity
We’ve been working with Marketo, the biggest cheese in B2B marketing automation, to design and sub-edit their new eBook ‘The Definitive Guide to B2B Social Media’. It’s the latest in the series of Definitive Guides (you can read the first one on Lead Nurturing here).The power of B2B Lead Nurturing
The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel. So you own your company’s revenue…
2010 Content Marketing Trends and Predictions
Drumroll please... Introducing The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions -- a crowdsourced effort by "39 of the world's top B2B marketers, e-mail marketers and social media gurus" (including, erm, me). Ambal Balakrishnan, the tireless ClickDocuments founder, asked each of us a straightforward question, “What are key marketing trends and predictions for 2010?”Should free B2B content hide behind a form?
The debate rages on: is it better to ask people to fill out a form to download your content (chasing shy people away) or maximise downloads and go without…
Our New Year’s B2B Marketing Resolutions
Inspired by Neil’s resolution “to eat breakfast every morning”, I got everyone at Velocity to give me their B2B marketing resolutions. So here are…
Quick Case: when content goes social
It's been about four months since we published the B2B Content Marketing Workbook and we thought we'd report back on how the campaign has worked so far. It was the first time we've used social media as a vector for our content marketing and so makes a nice case study.Why ShipServ won a 2009 CRM Market Award
Once again, ShipServ has 'scooped' a marketing award (why are awards always scooped?) -- this time the 2009 CRM Market Awards run by CRM Magazine. ShipServ, piloted by CMO John Watton, won a CRM Elite Award given to customer implementations that push new boundaries. The judges recognised ShipServ "for its holistic use of Marketo, Salesforce.com, and social media" -- including viral video, eBooks, Twitter and a LinkedIn group (we're kind of proud of our work on all these).Choose your patients carefully
The most respected surgeons in the world have the best survival rates. But they don't have the best survival rates because they're better surgeons. They have the best survival rates because they choose their patients very, very carefully. Here's why B2B marketers should do the same thing...Digital Velocity in eight tweets: accelerate your online engagement
B2B marketing has become almost synonymous with digital marketing. If you're not getting your story out on the web, you're probably not getting your story out at all. Now, as social media beds down and Twitter takes off, we thought it would be a good time to summarise all the things we do to help our clients engage with their audiences online.Velocity Xmas B2B Technology Marketing Newsletter: the Gift That Keeps on Giving
That's right, deck the halls - it's the giving time of year. In our bumper edition Xmas B2B marketing newsletter, you'll find: groovy new white papers, audacious new blog posts, and exciting news about new staff, clients and much, much more. Go grab it NOW!Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR
The CEO is stalking the corridors, blood dripping from his Budget Axe -- and he's on his way to the marketing department. How will you defend your marketing plan? At Velocity, we're deeply into two powerful new weapons that are not only incredibly effective, they're virtually Crunch-Proof™...Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
-
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
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