Topic results for "Lead Generation"
Are you coming to FUNNEL?
FUNNEL is a great idea (well, we did help develop it). It’s a B2B marketing event that covers the entire sales/marketing pipeline.
It happens on 1 November at the…
Why you should give away the very thing you sell
As content marketing gains momentum, we find that we’re not having to work quite as hard explaining the principles to prospective clients. But one objection does keep popping up…
The A/B and Multivariate Testing Resource Map
We’re always surprised by how infrequently B2B marketers actually test their web pages, emails, banner ads and content offers.
That’s why A/B and Multivariate Testing is one of the Six…
Nine companies B2B marketers should know about
You’re a marketer, we’re marketers. It’s good to share the things we like.
Here are nine companies you ought to know about. They all help marketers make more money…
12 Lessons from the Manifesto Campaign – Project Open Kimono 13
We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we brought the Manifesto to…
First Impressions: On landing pages and landing in general
I’m the new guy, freshly landed at Velocity Partners, and this is the new guy post. Taking the theme “you never get a second chance to make a first impression”…
Do the British prefer ‘muddling through’ to evidence-based B2B marketing?
I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working here in the UK. Three reasons sprang to mind.Project Open Kimono 8: email follow-up and promotional defense barriers
One of the experiments we ran in our B2B Marketing Manifesto campaign was to send a simple, quirky text email as a follow-up to our sexy HTML email announcing…
B2B Marketing Agency campaign in a scribble
We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all there.B2B Content Marketing Trends and Spends
Marketing Profs and Junta 42 haven’t half been busy lately. They’ve produced a report into content marketing, surveying skills, resources, and trends. It’s the biggest and most comprehensive report of…
The B2B Marketing Manifesto: hot off the press
“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto…
Ten Tips for Cross-Promoting your Content, Part II
As B2B marketing content libraries start to grow, we all need to think about how we cross-promote our content to people who have already engaged with us.IBS campaign shortlisted for B2B Marketing Awards 2010
Ice the champagne: our ‘Margin Killers’ campaign for IBS has been shortlisted for the Best International Campaign category in this year’s B2B Marketing Awards.Calnetix Power Solutions gets a dose of Velocity
The problem: how to sell a ground-breaking innovation to one of the world’s most conservative industries.
Calnetix Power Solutions has invented a technology that captures waste heat from engines, boilers…
Making the sales team irrelevant
Roger Warner, online PR maestro, sent us a link to this Doug Richard video. It’s a two-minute extract from one of his start-up seminars, this one on the relationship…
Velocity gets medieval
I have to confess to having no real reason for this, except that it's spring and I always think of these lines from the General Prologue of The Canterbury Tales whenever it's April and it's sunny.The power of B2B Lead Nurturing
The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel. So you own your company’s revenue…
2010 Content Marketing Trends and Predictions
Drumroll please... Introducing The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions -- a crowdsourced effort by "39 of the world's top B2B marketers, e-mail marketers and social media gurus" (including, erm, me). Ambal Balakrishnan, the tireless ClickDocuments founder, asked each of us a straightforward question, “What are key marketing trends and predictions for 2010?”Quick Case: when content goes social
It's been about four months since we published the B2B Content Marketing Workbook and we thought we'd report back on how the campaign has worked so far. It was the first time we've used social media as a vector for our content marketing and so makes a nice case study.Join us for a Demand Generation Webinar
Stan Woods will be taking part in what's shaping up to be an excellent webinar on Innovation in Demand Generation and we thought you, as a loyal Velocity blog reader, might like to drop in (register here). John Watton will top the bill with a short case study on how ShipServ created 75% more sales opportunities without extra budget or headcount.The Web Form Wall
It's a perennial debate: give your content away with no registration (web form), or force people to give you their details to get the goodies. Both arguments are compelling and both approaches have penalties...The Content Marketing Workbook
It's here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. Come and get it!Watch the Velocity web seminar on Content Marketing
Stan just presented our web seminar with B2B Marketing magazine, called "Content Marketing: Thought Leadership in a Web 2.0 World". Seemed to go really well. Over 130 people attended and the feedback was excellent. The seminar is based on our imminent Content Marketing Workbook, which you'll be able to download from this site very, very soon...Zappos’ culture: paying employees to leave is great marketing
Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent presentation from O'Reilly's Web 2.0 Summit here...Customer Value Propositions in B2B Markets
Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh): Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors call "Resonating Focus"...The Velocity B2B Social Media & Web Engagement Mind Map
This Mind Map gives you everything you need to do web / social media engagement by yourself. It's easy. Just pin it on your wall and - once you've published a great piece of content to your site - follow the map clockwise and post it to the relevant destinations...B2B lead generation with thought leadership content: ditch the web-to-lead forms and win
For B2B web sites, the content that really matters in terms of positioning and prospecting isn't your 'markitecture' pages - your product and services descriptions, corporate histories and such.... it's your 'thought leadership' pages - the places where you express opinions and ideas rather than features and benefits. Here's why...Your First (Free) Baby Steps in B2B Web Marketing
Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales sweat house – and this takes real effort and a bunch of web marketing smarts...New White Paper Available: How to PPC in B2B
Hey! We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. It's hot, hot, hot! Here's a snippet...Why ‘Web-to-Lead’ Forms Suck for B2B Lead Generation
I just returned from a great week away in the Lower Hebrides - the small cluster of islands to the west of Glasgow. The single malts were stunning, the weather bracing and the walks heartening. I'm missing it already. None of this, of course, has anything to do with B2B lead generation, but I did have one holiday experience that made me realise how wide of the mark we are when it comes to using ‘web-to-lead-forms.'Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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Featured Paper
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The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
-
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
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