Topic results for "Innovation"
Company blog as B2B skunkworks
How making your business's blog into a testing ground for new ideas can drive innovation, and provide proof of concept for radical changes.LinkedIn Maps: your network visualised
We’re big infographics fans so when LinkedIn launched their new LinkedIn Maps tool, we were first in the virtual queue to have a play. The tool generates a colourful,…
A nice bit of visual B2B personalisation
LinkedIn just sent me a nice piece of highly personalized B2B email.
I’ve never seen ‘visual persoanlization’ in an out-bound email before but it’s pretty compelling to see the faces…
Are B2B marketers wimps? Project Open Kimono part 6
Our recent micro-survey generated some disturbing data: B2B marketers are wimps. Not a pretty result but maybe it's time to face up to it...Real women don’t sell
Ultimo, the lingerie maker, has launched a new line of evening dresses. Interesting bit of diversification there – I suppose it makes sense for company that makes bras to also make outer garments. Hopefully the dresses will be designed with the logistics of bra-wearing in mind...ShipServ.com Goes Live: a B2B Before and After
We're proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors....Your 2008 marketing plan: the B2B Svenn Diagram dilemma
Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of Powerpoint...Widgety Goodness: Widgets and Social Media – WTF?!
Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets...What’s the freakin’ (Power)point!!??
What's the point of Powerpoint? A crutch to help you through an uncomfortable challenge (public speaking)? A useful visual aid to convey stories? A pain in the butt, killed to death, hackneyed, eyesore, head-f**k for boring people to death?Mechanical Turks & Zubka
Could there be anything cooler on the web than Mechanical Turks?
People who need stuff done post tasks. Other people do them for micro-payments using Amazon.com accounts.
I’d love to…
iinovate
iinnovate is an intelligent video blog on entrepreneurship produced by some students at Stanford.
The latest post is an interview with Tim Westergren, Founder and Chief Strategy Officer of Pandora…
Basecamp shows how it should be done
We’re helping Validis develop a website to sell their hosted application — a powerful app that checks any set of accounts for errors.
In exploring the simplest, friendliest, most compelling…
Second Life gets its own accounting software
True. Linden Labs has rolled out NetSuite, financial and accounting software to help users manage their Linden dollars and real-world money (an increasingly blurred boundary).
They’ve even got a virtual…
Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
-
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
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