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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "Innovation"

ShipServ.com Goes Live: a B2B Before and After

We’re proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors….

ShipServ…

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Roger Warner | April 15th, 2008 | no comments

Your 2008 marketing plan: the B2B Svenn Diagram dilemma

Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of Powerpoint.

Co-incidently, it’s also time…

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Roger Warner | December 8th, 2007 | one comment

Widgety Goodness: Widgets and Social Media - WTF?!

Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets.

Organised by the good folk at Snipperoo…

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Roger Warner | December 6th, 2007 | 3 comments

What’s the freakin’ (Power)point!!??

What’s the point of Powerpoint?

A crutch to help you through an uncomfortable challenge (public speaking)?

A useful visual aid to convey stories?

A pain in the butt, killed to death, hackneyed, eyesore,…

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Roger Warner | November 26th, 2007 | 2 comments

Mechanical Turks & Zubka

Could there be anything cooler on the web than Mechanical Turks?

People who need stuff done post tasks. Other people do them for micro-payments using Amazon.com accounts.

I’d love to hear from…

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Doug Kessler | July 19th, 2007 | no comments

iinovate

iinnovate is an intelligent video blog on entrepreneurship produced by some students at Stanford.

The latest post is an interview with Tim Westergren, Founder and Chief Strategy Officer of Pandora the…

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Doug Kessler | May 1st, 2007 | no comments

Basecamp shows how it should be done

We’re helping Validis develop a website to sell their hosted application — a powerful app that checks any set of accounts for errors.

In exploring the simplest, friendliest, most compelling ways…

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Doug Kessler | April 5th, 2007 | no comments

Second Life gets its own accounting software

True. Linden Labs has rolled out NetSuite, financial and accounting software to help users manage their Linden dollars and real-world money (an increasingly blurred boundary).

They’ve even got a virtual CEO…

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Doug Kessler | April 5th, 2007 | no comments

Recent papers

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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Doug Kessler | June 9th, 2009 | 14 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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Doug Kessler | March 12th, 2009 | 2 comments

The Benefit Hierarchy in corporate positioning & corporate message development

Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…

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Doug Kessler | November 25th, 2008 | 9 comments

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

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Roger Warner | July 10th, 2008 | 5 comments