Marketing an innovator’s dilemma
Marketing innovative B2B technology is hard. Marketing it when you’re also selling the incumbent tech is harder. Here’s a look at why it’s difficult and…
05. 12. 2016
innovation
Who do you want your customers to become? A book review
A quick review of the new eBook by Michael Schrage about a big ‘Ask’: investing in creating your next customers.
30. 10. 2012
Company blog as B2B skunkworks
How making your business’s blog into a testing ground for new ideas can drive innovation, and provide proof of conc
17. 05. 2011
LinkedIn Maps: your network visualised
We’re big infographics fans so when LinkedIn launched their new LinkedIn Maps tool, we were first in the virtual queue to have a play. The tool…
03. 02. 2011
A nice bit of visual B2B personalisation
LinkedIn just sent me a nice piece of highly personalized B2B email. I’ve never seen ‘visual persoanlization’ in an out-bound email before…
17. 01. 2011
Are B2B marketers wimps? Project Open Robe part 6
Our recent micro-survey generated some disturbing data: B2B marketers are wimps. Not a pretty result but maybe it’s time to face up to it…
19. 10. 2010
Real women don’t sell
Ultimo, the lingerie maker, has launched a new line of evening dresses. Interesting bit of diversification there – I suppose it makes sense for company…
14. 07. 2010
ShipServ.com Goes Live: a B2B Before and After
We’re proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and…
15. 04. 2008
Your 2008 marketing plan: the B2B Svenn Diagram dilemma
Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of…
08. 12. 2007
Widgety Goodness: Widgets and Social Media – WTF?!
Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social…
06. 12. 2007
What’s the freakin’ (Power)point!!??
What’s the point of Powerpoint? A crutch to help you through an uncomfortable challenge (public speaking)? A useful visual aid to convey stories? A pain in…
26. 11. 2007
Mechanical Turks & Zubka
Could there be anything cooler on the web than Mechanical Turks? People who need stuff done post tasks. Other people do them for micro-payments using…
19. 07. 2007
