Topic results for "Innovation"
Real women don’t sell
Image credit: Deborah Leigh
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Ultimo, the lingerie maker, has launched a new line of evening dresses. Interesting bit of diversification there – I suppose it makes sense for company that makes…
ShipServ.com Goes Live: a B2B Before and After
We’re proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors….
ShipServ…
Your 2008 marketing plan: the B2B Svenn Diagram dilemma
Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of Powerpoint.
Co-incidently, it’s also time…
Widgety Goodness: Widgets and Social Media – WTF?!
Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets.
Organised by the good folk at Snipperoo…
What’s the freakin’ (Power)point!!??
What’s the point of Powerpoint?
A crutch to help you through an uncomfortable challenge (public speaking)?
A useful visual aid to convey stories?
A pain in the butt, killed to death, hackneyed, eyesore,…
Mechanical Turks & Zubka
Could there be anything cooler on the web than Mechanical Turks?
People who need stuff done post tasks. Other people do them for micro-payments using Amazon.com accounts.
I’d love to hear from…
iinovate
iinnovate is an intelligent video blog on entrepreneurship produced by some students at Stanford.
The latest post is an interview with Tim Westergren, Founder and Chief Strategy Officer of Pandora the…
Basecamp shows how it should be done
We’re helping Validis develop a website to sell their hosted application — a powerful app that checks any set of accounts for errors.
In exploring the simplest, friendliest, most compelling ways…
Second Life gets its own accounting software
True. Linden Labs has rolled out NetSuite, financial and accounting software to help users manage their Linden dollars and real-world money (an increasingly blurred boundary).
They’ve even got a virtual CEO…
Recent papers
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
The Benefit Hierarchy in corporate positioning & corporate message development
Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
Riding the Hype Cycle
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
Topics
Featured Paper
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The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Latest Papers
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
-
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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