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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "Facebook"

Your First (Free) Baby Steps in B2B Web Marketing

OK, Listen Up

Your web site is not your field of dreams. Build it and most likely they will not come.

Nope, once it’s built your goal is to make it work as…

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Roger Warner | May 1st, 2008 | 3 comments

LinkedIn: Facebook for ugly people?

Recently we’ve been talking a lot at Velocity about the importance of social media to our client heartland, B2B tech. In tandem, as we build our new company, I’ve been…

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Stan Woods | December 19th, 2007 | no comments

Recent papers

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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Doug Kessler | June 9th, 2009 | 16 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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Doug Kessler | March 12th, 2009 | 2 comments

The Benefit Hierarchy in corporate positioning & corporate message development

Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…

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Doug Kessler | November 25th, 2008 | 9 comments

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

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Roger Warner | July 10th, 2008 | 5 comments