The author, one Ray Kessler, needs to get rid of his vanity plate fast.  He could sell it through one of the many aggregators out there (what a business: aggregating human vanity)– and give up a huge portion of the revenue; or he could go to the Companies House website, look up all companies with a Kessler in the title (there are 23), and give it a go.

With the big fat image at the top, it’s hard to ignore. The text is short and sweet — two paragraphs.  And there’s a strong call to action: he’s selling it for around £10k and a recent sales of a similar plate fetched £34k.

Putting aside the fact that I’d rather put my ring finger in my eye than drive around with a vanity plate, I think this is pretty good direct marketing. Do you?

© Doug Kessler for Velocity Partners, 2008. | Permalink | 5 comments | Add to del.icio.us
Post tags: B2B marketing, Copywriting, Direct Response, Personalisation

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