Velocity Partners » Digital PR http://www.velocitypartners.co.uk B2B Marketing, Content Marketing and Technology Marketing Fri, 10 Feb 2012 12:27:14 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Digital PR: Shut up and listen http://www.velocitypartners.co.uk/2009/01/19/digital-pr-shut-up-and-listen/?utm_source=rss&utm_medium=rss&utm_campaign=digital-pr-shut-up-and-listen http://www.velocitypartners.co.uk/2009/01/19/digital-pr-shut-up-and-listen/#comments Mon, 19 Jan 2009 21:59:34 +0000 Doug Kessler http://www.velocitypartners.co.uk/2009/01/19/digital-pr-shut-up-and-listen/ A good interview on ScobleizerTV with Joshua Reynolds who oversees Hill and Knowlton’s global technology practice.  Traditional PR firms get a lot of stick lately about being slow to pick up on digital, but Joshua is pretty switched on.

Joshua Reynolds on Digital PR

Good stuff on how marketing is moving from “Spin first, ask questions later,” to “Shut up and listen.”

Also on how control of the brand is shifting and how PR people — who ought to be good at navigating things they don’t control — can use this shift.

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