digital marketing

Content marketing & marketing automation webinar

In case you missed last week’s Content Marketing & Marketing Automatation webinar put on by DemandGen’s John Sweeney, here’s a link to the archived talk with slides. In it, Bob Apollo of Inflexion Point and Hubspot takes you through his principles of content marketing and Doug Kessler from Velocity shares Twelve Lessons learned from our [...]

Internet Marketing Strategy: a meaty new briefing for all marketers

If you’re feeling overwhelmed by all the change taking place in digital marketing – and all the blogs, eBooks, videos and research reports that try to explain it all – take an info-break and read this one report from the Gods of Digital Marketing: Econsultancy. It’s the new Internet Marketing Strategy Briefing and, unlike the [...]

An Agile Approach to Digital Marketing

How many times have marketing projects stranded, or launched late (and lame) because life intervened after the project’s execution? Many marketing projects would benefit from a concept borrowed from web development: Agile project management.

12 Lessons from the Manifesto Campaign – Project Open Kimono 13

We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we brought the Manifesto to market. There’s some yadda-yadda to go with it but you’ll probably get the idea… 12 Lessons from the B2B Marketing Manifesto Campaign View more presentations [...]

Project Open Kimono 12: Re-purposing and atomising your content

This is typical: you put a lot of effort into a chunky piece of marketing content — then retire it, move on and start working on the next piece. When you do that, you’re leaving a lot of content value behind and wasting a real opportunity to get more goodies for just a little more [...]

A Long-Ass Landing Page goes live

Check out this new landing page for Econsultancy, the digital marketing publisher, community, analyst house, training company and event organiser (whew). We’re students of landing pages and, when there’s a lot to say, we like them loooooooong. The project name inside Econsultancy was LALP for ‘Long-Ass Landing Page (or Long-Arse for the Brits among us) [...]

Post-Digital Marketing: The Rise of Meatspace

Marketing is entering the post-digital era.  It’s not that digital is going away, just that it’s being dissolved into everything we do.  This means we can also stop the digital myopia and start thinking about ideas in the real world again (then spin them in digital directions). A cool example from the consumer world: The [...]

Project Open Kimono 8: email follow-up and promotional defense barriers

One of the experiments we ran in our B2B Marketing Manifesto campaign was to send a simple, quirky text email as a follow-up to our sexy HTML email announcing the Manifesto. In the spirit of Project Open Kimono, here’s what we’ve learned. What we did To announce the publication of the B2B Marketing Manifesto, we [...]

B2B Marketing Agency campaign in a scribble

We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all there.

Twitter and the tyranny of the new

Is it just me or have you noticed how Twitter buries the best under a blizzard of blah-blah-blah? Feels like it’s a medium that favours newness over quality and that has implications for humans and for marketers…

B2B Analytics, old school

Sometimes, when you forget your Google Analytics password and just need a quick look at the source of your downloads, it’s time for the Velocity Real-Time Segmentation Dynamics™ Report generator, developed with our partners at 3M (Post-It™ Division) and Pentel (Fineliner™ Division).  Fast insight, old school.

Cross-Promoting B2B Content: Project Open Kimono Part 4

It’s time to talk about cross-promoting content as we approach week three of Project Open Kimono, the real-life, almost-real-time, warts-bunions-and-all case study of our B2B Marketing Manifesto campaign.  The idea is simple: in every piece of content you produce, tell the reader (or listener or viewer) about the most relevant other pieces of content you’ve [...]

An infographic with sound

We love infographics here at Velocity and are big fans of Edward Tufte and Information is Beautiful and Data Flow and stuff like that. But we just had to share this one: an infographic with audio called Fractions of a Second: An Olympic Musical. It’s by Amanda Cox and The New York Times and it’s [...]

Free B2B Hugs: 25 ways to reward your most engaged customers

Everyone’s always talking about ‘customer engagement’ and we can see why: fully engaged customers — the ones who comment on your blog posts, join your Facebook group, reteweet your tweets, eat all your content, give you testimonial quotes, participate in case studies and attend your events – add tremendous value to your business and your brand.

When was the last time you flossed?

In B2B as in life, there’s a whole genre of pains-in-the-arse that nobody ever talks about: things that are really annoying but not quite annoying enough to actually force you to do anything about. This class of arse-pain needs a name. I hereby suggest ‘Plaque’.

Cleaning up your B2B product portfolio

A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of products or services into a few sensible buckets. It can be kind of tricky and isn’t always intuitive but putting in the time to get it right is well worth it.

An antidote to all the hype

There’s a lot of crap talked about the power of social media and how it’s transforming marketing. Check the Ad Contrarian blog for a bracing, acerbic and amusing antidote to all the hype.

B2B web marketing: the platform battle

As B2B web marketing comes of age, a battle is brewing between some pretty big players (and a few upstarts) over who will become the primary dashboard for marketers. The three combatants: CRM, CMS and marketing automation vendors.

EPiServer uses market momentum to go public

We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the planet and has delivered some really impressive numbers over the last few years.

The rise and rise of B2B content marketing

Content Marketing is rivaling social media marketing in the hype stakes — and for good reason. It may not be particularly new, but in the age of the informed buyer and zero-cost distribution (the Internet), it’s what works in B2B marketing. The 2010 Content Marketing Spending Survey by Junta 42 confirms the trend (though anyone with a passing acquaintance with Twitter, LinkedIn or any B2B marketing blog won’t need it confirmed)…

2010 Content Marketing Trends and Predictions

Drumroll please… Introducing The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions — a crowdsourced effort by “39 of the world’s top B2B marketers, e-mail marketers and social media gurus” (including, erm, me). Ambal Balakrishnan, the tireless ClickDocuments founder, asked each of us a straightforward question, “What are key marketing trends and predictions for 2010?”

Should free B2B content hide behind a form?

The debate rages on: is it better to ask people to fill out a form to download your content (chasing shy people away) or maximise downloads and go without a form (losing the list-building benefits)? A recent post by Kim Cornwall Malseed on MarCom Ink argues that reg forms are ‘killing B2B software marketing’ and [...]

In Which The Hero Helps SmallWorlders Sell Intranets To Marketers

We’ve been working with a great company called SmallWorlders. They produce smart, sociable intranets for marketing types. Their Sandbox™ platform, hosted model and marketing-savvy service teams combine to deliver the best marketing intranets on the planet. When we started working with them they knew who they were and what they did but only a select [...]

The Velocity B2B Marketing Tube Map

We’ve always loved Harry Beck’s legendary design for the London Underground Tube Map, so thought we’d do our own version mapping out the B2B marketing landscape. Kind of makes sense if you give it some time. The junctions were the trickiest bits…

Quick Case: when content goes social

It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It was the first time we’ve used social media as a vector for our content marketing and so makes a nice case study.

Microsoft marketing hits new low

We’ve given Microsoft’s marketing a hard time in this blog before and we’ve also had some nice words to say about them. But this one takes the cake: if you haven’t seen the new Windows 7 Launch Party campaign and the excruciating videos that support it, you must now drop everything and go see it.

Join us for a Demand Generation Webinar

Stan Woods will be taking part in what’s shaping up to be an excellent webinar on Innovation in Demand Generation and we thought you, as a loyal Velocity blog reader, might like to drop in (register here). John Watton will top the bill with a short case study on how ShipServ created 75% more sales opportunities without extra budget or headcount.

B2B blogging for beginners

Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems and your ideas for solving them. Is that really a message you want to transmit? We try to get every client blogging. But sometimes we fail. [...]

Why ShipServ won a 2009 CRM Market Award

Once again, ShipServ has ‘scooped’ a marketing award (why are awards always scooped?) — this time the 2009 CRM Market Awards run by CRM Magazine. ShipServ, piloted by CMO John Watton, won a CRM Elite Award given to customer implementations that push new boundaries. The judges recognised ShipServ “for its holistic use of Marketo, Salesforce.com, and social media” — including viral video, eBooks, Twitter and a LinkedIn group (we’re kind of proud of our work on all these).

Velocity takes New Media Age Awards by storm (but loses)

We were thrilled to have been a Finalist for the Best B2B Campaign in the New Media Age Effectiveness Awards, celebrated the other night at the Grosvenor House Hotel. We thought our work with ShipServ kind of deserved it, to be honest. But we didn’t bloody win. Microsoft did. Which kind of sucks.

The Content Marketing Workbook

It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. Come and get it!

The Content Marketing Workbook

It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. Come and get it!

Watch the Velocity web seminar on Content Marketing

Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 World”. Seemed to go really well. Over 130 people attended and the feedback was excellent. The seminar is based on our imminent Content Marketing Workbook, which you’ll be able to download from this site very, very soon…

Velocity and B2B Marketing Magazine announce new webinar

Velocity, the B2B marketing agency specialising in technology markets, and B2B Marketing magazine announced a new webinar for B2B marketers about Content Marketing.

The 20-minute webinar is free and runs on Wednesday, 3 June 2009 at 3:30pm London time.

Join us for our new Content Marketing Webinar

Traditional, interruption-based marketing is dead (or dying fast). The new B2B marketing is Content Marketing. And while a lot of marketers think that’s what they’re doing when they crank out case studies and white papers, most of them really aren’t doing it at all. Our new webinar explains all…

Web personas and Mind Maps

Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. If you do them thoroughly, personas mean you can develop better sites faster, ones that meet the needs of your customers, prospects and other stakeholders more effectively. They force everyone to think about what users might actually want to do when they visit your site and then shape the design accordingly.

Digital Velocity in eight tweets: accelerate your online engagement

B2B marketing has become almost synonymous with digital marketing. If you’re not getting your story out on the web, you’re probably not getting your story out at all. Now, as social media beds down and Twitter takes off, we thought it would be a good time to summarise all the things we do to help our clients engage with their audiences online.

New mobile marketing eBook for small businesses

Velocity Partners, the B2B agency specialising in technology marketing, announced the publication of a new eBook available on mobiThinking.com. The free eBook is called, “Marketing your small business on the mobile Web: the guide to low-cost, high-impact mobile marketing” and is available to all mobile marketers on the mobiThinking.com website. “The major brands are getting [...]

Five Basic Social Theories of Online PR

Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.  The central metaphor: the web is a party — work the room instead of stumbling around like a socially inept gate-crasher.  Highly recommended.

Survival kit for growth companies

Max Bleyleben’s excellent Technofile Europe blog recently posted this Survival Kit for Growth Companies, suggesting a strategy (or at least a list of tactics) for surviving the crunch.  It ranges from the unsurprising — cut personnel costs and freeze general and administrative expenses – to the less so: reposition your products; analyse profitability by product; [...]

Opt-Out: Digital Marketing’s punch in the stomach

Marketing used to be all about the upside. You fired off a message; some people responded; others didn’t. Net gain. In the digital world, there’s a downside that’s as painful as any upside: the dreaded Opt-Out. Here are some ideas for dealing with it…

Velocity December Newsletter: Tech-speak, feature-talk or benefit babble?

We see this one all the time. A tech company that’s great at describing its technology but not so great at making the story compelling to prospects. Or a company that waves a big, bold benefit flag – that nobody pays any attention to.When we see marketing problems like these, we reach for one of [...]

New eBook: Best & Worst of the Mobile Web

mobiThinking.com, the resource for mobile marketers, and Velocity Partners, the B2B marketing agency, today announced the launch of a new eBook: The Best & Worst of the Mobile Web.

Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR

The CEO is stalking the corridors, blood dripping from his Budget Axe — and he’s on his way to the marketing department. How will you defend your marketing plan? At Velocity, we’re deeply into two powerful new weapons that are not only incredibly effective, they’re virtually Crunch-Proof™…

March Marketing Madness

Lots going on at Velocity. No time to blog. New clients: ARM; dotMobi; Magus; Forescout; and Datanomic. Learn more about them here…