Sexy new FODM 2012 mailer. Oooh….

The Future of Digital Marketing event (FODM) is a highlight of the digital marketing calendar and one of Econsultancy’s longest-standing events. So we were thrilled when Laura Wall asked us to do the main print promotional piece for the 2012 event.  We gave it to Luke Donaghey to design –– he did last year’s bright, [...]

I ♥ Jellyvision

Interactive user design on a site has to be something more than click-through. Here’s how smoove user experiences a

On first impressions and landing pages

[This article derives from another blog post, called "First Impressions: On landing pages and landing in general"]. Taking the theme “you never get a second chance to make a first impression” to heart, let’s talk first impressions: Landing pages. For many of your potential leads, they’re the first meeting with your company. Either you win [...]

First Impressions: On landing pages and landing in general

I’m the new guy, freshly landed at Velocity Partners, and this is the new guy post. Taking the theme “you never get a second chance to make a first impression” to heart, let’s talk first impressions: Landing pages. For many of your potential leads, they’re the first meeting with your company. Either you win enough [...]

LinkedIn Maps: your network visualised

We’re big infographics fans so when LinkedIn launched their new LinkedIn Maps tool, we were first in the virtual queue to have a play. The tool generates a colourful, dynamic map showing all your connections and how they’re related to each other. It colour codes the clusters it identifies and lets you assign your own [...]

The Banksy of B2B Marketing

I came back to the office today to find Stuart, our senor designer, all covered in spray paint. In this age of InDesign, Photoshop and Illustrator, it’s great to see a designer actually get out the scissors, card and spray cans once in a while.

B2B marketing jobs in London

We want your body. And your brain. We’re looking for talented copywriters, designers and project managers, so if you’re looking for a job in B2B marketing, come and talk to us.

Calnetix Power Solutions gets a dose of Velocity

The problem: how to sell a ground-breaking innovation to one of the world’s most conservative industries. Calnetix Power Solutions has invented a technology that captures waste heat from engines, boilers and industrial applications and turns it into electricity. The process is called the Organic Rankine Cycle, and has been used in large-scale, big footprint applications [...]

Join the iClan

Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived to fill the void in your life that you didn’t know you had.

Turns out a picture is worth at least 2,380 words

The old cliché “a picture is worth a thousand words” has been around forever so there must be some truth to it. But only a certain kind of obsessive compulsive neurotic (often our favourite people) would go to the trouble to do the maths. David Ash, a consultant at Camwood, the application migration experts, is [...]

Nativ gets its mojo on

We’ve been working with a great company called Nativ, who offer a digital video content management and distribution platform and service.

It’s not what you said, it’s the way you said it

The general consensus out there seems to be that French Connection’s new ad campaign is a right royal triumph. If you’ve been living under a stone for the past few months and haven’t seen it, click here to see what I’m on about. This Is The Woman, This Is The Man has a cool, art-housey [...]

We explain ourselves – in infographics

As you’ll know if you got our newsletter we’re big fans of infographics over here. We got inspired by all of these and decided to have a go ourselves. This is our first, hand-made infographic explaining the Velocity process. It was a lot of fun, so maybe we’ll do some more soon. It was certainly a [...]

The Cliché and The Copywriter

Trawling LinkedIn as is my wont, I came across this website which was thoughtfully shared with the world by Reuben Webb:

Oh how I sniggered.

Branding as body language

A friend of ours who also happens to be a God of Branding sent us an article he wrote ten years ago but could have been written yesterday. He’s Axel Chaldecott, co-founder of HHCL, now the top creative on the global HSBC account at JWT. The article’s central metaphor is that a company’s visual identity is its body language…

I beg you: don’t bore the bejesus out of me

Marketing is communication. B2B marketing is bad communication.
That’s how your audience thinks about everything you put out.
Their expectations couldn’t be lower. They’ve waded through thousands of case studies and brochures and web pages from people just like you and IT’S NOT FUN.

The next billion mobile users: VNL goes live.

Velocity is very proud to announce the launch of the new website for VNL, designed and lovingly hand-coded by Pär Almqvist, VNL’s digital marketing supremo, working with Velocity copy…