Topic results for "design"
I ♥ Jellyvision
Interactive user design on a site has to be something more than click-through. Here's how smoove user experiences are evolving.First Impressions: On landing pages and landing in general
I’m the new guy, freshly landed at Velocity Partners, and this is the new guy post. Taking the theme “you never get a second chance to make a first impression”…
LinkedIn Maps: your network visualised
We’re big infographics fans so when LinkedIn launched their new LinkedIn Maps tool, we were first in the virtual queue to have a play. The tool generates a colourful,…
The Banksy of B2B Marketing
I came back to the office today to find Stuart, our senor designer, all covered in spray paint. In this age of InDesign, Photoshop and Illustrator, it's great to see a designer actually get out the scissors, card and spray cans once in a while.B2B marketing jobs in London
We want your body. And your brain. We're looking for talented copywriters, designers and project managers, so if you're looking for a job in B2B marketing, come and talk to us.IBS campaign shortlisted for B2B Marketing Awards 2010
Ice the champagne: our ‘Margin Killers’ campaign for IBS has been shortlisted for the Best International Campaign category in this year’s B2B Marketing Awards.Calnetix Power Solutions gets a dose of Velocity
The problem: how to sell a ground-breaking innovation to one of the world’s most conservative industries.
Calnetix Power Solutions has invented a technology that captures waste heat from engines, boilers…
Join the iClan
Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived to fill the void in your life that you didn’t know you had.Turns out a picture is worth at least 2,380 words
The old cliché “a picture is worth a thousand words” has been around forever so there must be some truth to it. But only a certain kind of obsessive…
Nativ gets its mojo on
We’ve been working with a great company called Nativ, who offer a digital video content management and distribution platform and service.It’s not what you said, it’s the way you said it
The general consensus out there seems to be that French Connection’s new ad campaign is a right royal triumph. If you’ve been living under a stone for the…
We explain ourselves – in infographics
As you’ll know if you got our newsletter we’re big fans of infographics over here. We got inspired by all of these and decided to have a go ourselves. This is…
The Cliché and The Copywriter
Trawling LinkedIn as is my wont, I came across this website which was thoughtfully shared with the world by Reuben Webb: http://www.101cliches.com/view-the-101 Oh how I sniggered.Branding as body language
A friend of ours who also happens to be a God of Branding sent us an article he wrote ten years ago but could have been written yesterday. He's Axel Chaldecott, co-founder of HHCL, now the top creative on the global HSBC account at JWT. The article's central metaphor is that a company's visual identity is its body language...I beg you: don’t bore the bejesus out of me
Marketing is communication. B2B marketing is bad communication. That's how your audience thinks about everything you put out. Their expectations couldn't be lower. They've waded through thousands of case studies and brochures and web pages from people just like you and IT'S NOT FUN.Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
-
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
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