Topic results for "design"
B2B marketing jobs in London
We want your body. And your brain. We’re looking for talented copywriters, designers and project managers, so if you’re looking for a job in B2B marketing, come and talk to…
IBS campaign shortlisted for B2B Marketing Awards 2010
Ice the champagne: our ‘Margin Killers’ campaign for IBS has been shortlisted for the Best International Campaign category in this year’s B2B Marketing Awards.
IBS is a leading provider of distribution…
Calnetix Power Solutions gets a dose of Velocity
The problem: how to sell a ground-breaking innovation to one of the world’s most conservative industries.
Calnetix Power Solutions has invented a technology that captures waste heat from engines, boilers and…
Join the iClan
Ok fine, the iPad is better than this.
Photo credit: Phil Campbell
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Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived…
Turns out a picture is worth at least 2,380 words
The old cliché “a picture is worth a thousand words” has been around forever so there must be some truth to it. But only a certain kind of obsessive compulsive…
Nativ gets its mojo on
We’ve been working with a great company called Nativ, who offer a digital video content management and distribution platform and service.
Basically, if you own video content in any form…
It’s not what you said, it’s the way you said it
The general consensus out there seems to be that French Connection’s new ad campaign is a right royal triumph. If you’ve been living under a stone for the past few…
We explain ourselves – in infographics
As you’ll know if you got our newsletter we’re big fans of infographics over here. We got inspired by all of these and decided to have a go ourselves. This is…
The Cliché and The Copywriter
Trawling LinkedIn as is my wont, I came across this website which was thoughtfully shared with the world by Reuben Webb:
http://www.101cliches.com/view-the-101
Oh how I sniggered. What fool uses this kind of…
Branding as body language
A friend of ours who also happens to be a God of Branding just sent us an article he wrote ten years ago but could have been written yesterday. He’s…
I beg you: don’t bore the bejesus out of me
Marketing is communication.
B2B marketing is bad communication.
That’s how your audience thinks about everything you put out.
Their expectations couldn’t be lower.
They’ve waded through thousands of case studies and brochures and web…
Recent papers
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
The Benefit Hierarchy in corporate positioning & corporate message development
Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
Riding the Hype Cycle
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
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Featured Paper
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The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Latest Papers
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
-
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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