demand-generation

The antidote to uncertainty

You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.


How to create a content-powered demand generation system

Too many content marketers struggle to integrate with a demand generation system. And it costs leads and revenue. The answer is a joined-up content engine.


Why you need both Plumbers and Persuaders in B2B marketing

B2B needs both Plumbers AND Persuaders. Are we swinging too far towards martech plumbing?

10. 10. 2017


Native Advertising: the apologists miss the point

The native advertising defenders miss the main point: disguise is deception and tricking customers is a bad idea.

10. 08. 2014


9 tips for better sales & marketing dashboards

Sales & marketing dashboards are the engine room for B2B. Here are 9 ways to improve your marketing dashboards.

31. 12. 2013


Great content marketing is a filter not just a magnet

We marketers work hard to attract prospects. Here’s why you need to actively chase them away, too.

19. 02. 2013


The Marketo Revenue Rockstar Tour Review

I just got back to the desk the day after Marketo’s Revenue Rockstar event in London so I thought I’d file a quick report on it. The event was…

17. 11. 2011


On first impressions and landing pages

[This article derives from another blog post, called “First Impressions: On landing pages and landing in general“]. Taking the theme “you…

11. 04. 2011


First Impressions: On landing pages and landing in general

I’m the new guy, freshly landed at Velocity Partners, and this is the new guy post. Taking the theme “you never get a second chance to make a…


Quick Case: when content goes social

It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…

30. 09. 2009


Join us for a Demand Generation Webinar

Stan Woods will be taking part in what’s shaping up to be an excellent webinar on Innovation in Demand Generation and we thought you, as a loyal Velocity…

24. 09. 2009


Why ShipServ won a 2009 CRM Market Award

Once again, ShipServ has ‘scooped’ a marketing award (why are awards always scooped?) — this time the 2009 CRM Market Awards run by CRM Magazine. …

25. 08. 2009