The native advertising defenders miss the main point: disguise is deception and tricking customers is a bad idea.
Sales & marketing dashboards are the engine room for B2B. Here are 9 ways to improve yours.
We marketers work hard to attract prospects. Here’s why you need to actively chase them away, too.
I just got back to the desk the day after Marketo’s Revenue Rockstar event in London so I thought I’d file a quick report on it. The event was fantastic. A buzzing, interesting, challenging day full of best-practice insight on demand generation and marketing automation. Not to mention the chance to meet lots of people [...]
[This article derives from another blog post, called "First Impressions: On landing pages and landing in general"]. Taking the theme “you never get a second chance to make a first impression” to heart, let’s talk first impressions: Landing pages. For many of your potential leads, they’re the first meeting with your company. Either you win [...]
I’m the new guy, freshly landed at Velocity Partners, and this is the new guy post. Taking the theme “you never get a second chance to make a first impression” to heart, let’s talk first impressions: Landing pages. For many of your potential leads, they’re the first meeting with your company. Either you win enough [...]
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It was the first time we’ve used social media as a vector for our content marketing and so makes a nice case study.
Stan Woods will be taking part in what’s shaping up to be an excellent webinar on Innovation in Demand Generation and we thought you, as a loyal Velocity blog reader, might like to drop in (register here). John Watton will top the bill with a short case study on how ShipServ created 75% more sales opportunities without extra budget or headcount.
Once again, ShipServ has ‘scooped’ a marketing award (why are awards always scooped?) — this time the 2009 CRM Market Awards run by CRM Magazine. ShipServ, piloted by CMO John Watton, won a CRM Elite Award given to customer implementations that push new boundaries. The judges recognised ShipServ “for its holistic use of Marketo, Salesforce.com, and social media” — including viral video, eBooks, Twitter and a LinkedIn group (we’re kind of proud of our work on all these).
The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. They have the best survival rates because they choose their patients very, very carefully. Here’s why B2B marketers should do the same thing…
B2B marketing has become almost synonymous with digital marketing. If you’re not getting your story out on the web, you’re probably not getting your story out at all. Now, as social media beds down and Twitter takes off, we thought it would be a good time to summarise all the things we do to help our clients engage with their audiences online.
That’s right, deck the halls – it’s the giving time of year. In our bumper edition Xmas B2B marketing newsletter, you’ll find: groovy new white papers, audacious new blog posts, and exciting news about new staff, clients and much, much more. Go grab it NOW!
Max Bleyleben’s excellent Technofile Europe blog recently posted this Survival Kit for Growth Companies, suggesting a strategy (or at least a list of tactics) for surviving the crunch. It ranges from the unsurprising — cut personnel costs and freeze general and administrative expenses – to the less so: reposition your products; analyse profitability by product; [...]
We see this one all the time. A tech company that’s great at describing its technology but not so great at making the story compelling to prospects. Or a company that waves a big, bold benefit flag – that nobody pays any attention to.When we see marketing problems like these, we reach for one of [...]
The CEO is stalking the corridors, blood dripping from his Budget Axe — and he’s on his way to the marketing department. How will you defend your marketing plan? At Velocity, we’re deeply into two powerful new weapons that are not only incredibly effective, they’re virtually Crunch-Proof™…