The antidote to uncertainty
You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.
You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.
B2B marketing / Positioning
Too many content marketers struggle to integrate with a demand generation system. And it costs leads and revenue. The answer is a joined-up content engine.
B2B marketing / Data
B2B needs both Plumbers AND Persuaders. Are we swinging too far towards martech plumbing?
10. 10. 2017
The native advertising defenders miss the main point: disguise is deception and tricking customers is a bad idea.
10. 08. 2014
Sales & marketing dashboards are the engine room for B2B. Here are 9 ways to improve your marketing dashboards.
31. 12. 2013
We marketers work hard to attract prospects. Here’s why you need to actively chase them away, too.
19. 02. 2013
I just got back to the desk the day after Marketo’s Revenue Rockstar event in London so I thought I’d file a quick report on it. The event was…
17. 11. 2011
[This article derives from another blog post, called “First Impressions: On landing pages and landing in general“]. Taking the theme “you…
11. 04. 2011
I’m the new guy, freshly landed at Velocity Partners, and this is the new guy post. Taking the theme “you never get a second chance to make a…
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…
30. 09. 2009
Stan Woods will be taking part in what’s shaping up to be an excellent webinar on Innovation in Demand Generation and we thought you, as a loyal Velocity…
24. 09. 2009
Once again, ShipServ has ‘scooped’ a marketing award (why are awards always scooped?) — this time the 2009 CRM Market Awards run by CRM Magazine. …
25. 08. 2009
Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.
Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used.
For more detailed information on the cookies we use, please check our privacy policy.
Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Analytical cookies help us to improve our website by collecting and reporting information on its usage.
Avertising cookies help us to understand if you visited our site after seeing or clicking an online advert.
Personanlization cookies help us to provide you with a personalized browsing experience.