Velocity Partners » customers http://www.velocitypartners.co.uk B2B Marketing, Content Marketing and Technology Marketing Thu, 09 Sep 2010 08:45:40 +0000 en hourly 1 http://wordpress.org/?v=3.0 Selling to existing customers http://www.velocitypartners.co.uk/2008/01/03/selling-to-existing-customers/ http://www.velocitypartners.co.uk/2008/01/03/selling-to-existing-customers/#comments Thu, 03 Jan 2008 10:59:27 +0000 Doug Kessler http://www.velocitypartners.co.uk/2008/01/03/selling-to-existing-customers/ They’ve already bought something from you. You’ve already jumped nine of the ten hurdles on the way to a sale (or however many there are these days). Wouldn’t it make sense to turn these internal ‘champions’ into a stealth sales force? It always surprises us how few marketing departments really take their existing customers seriously as a source of new business. Maybe they think it’s all in the hands of the sales department…(...)
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