Topic results for "credibility"
The Disruptive Idea: that’s what it’s all about
Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But a disruptive idea is probably the single most powerful weapon in the marketing arsenal. And most marketers spend far too little time generating them.Evel Knievel, corporate positioning & corporate message development
Engineers take the leap from tech features to Big Business Benefits like Evel Knievel approached the Snake River Canyon: they fall down. Our Hierarchy of Benefits gives you a better way to do corporate positioning and corporate message development. It provides a practical solution: the Bridge (or, for the Tarzan in all of us: the Vine).17 credibility builders that make your claims believable
Anyone can claim anything they like about their product or service. Claims are empty. Your job as a marketer is to get believed. But credibility is a funny thing. It's hard to pin down exactly what makes us believe one person and not another; or believe one claim while remaining suspicious about a very similar claim made by someone else. Need some cred-builders? Here are seventeen...Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
Topics
Featured Paper
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
-
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Videos
Slideshows
Tags
- Add new tag
- Advertising
- B2B
- B2B agency
- B2B content marketing
- B2B lead generation
- B2B marketing
- B2B marketing agency
- B2B social media
- B2B technology marketing
- Blogging
- Branding
- Content
- Content Marketing
- Copywriting
- Corporate Message Development
- Corporate Positioning
- Demand Generation
- design
- digital marketing
- Identity
- Innovation
- Lead Generation
- lead nurturing
- lead scoring
- Marketing
- Mobile Marketing
- Online PR
- persuasion
- Petri Dish
- PPC
- Sales
- selling
- SEO
- Social Media
- Technology Marketing
- technology marketing agency
- Thought Leadership
- web analytics
- Web Design
- Web Marketing
- Web Relations
- writing