The Disruptive Idea: that’s what it’s all about
Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But…
24. 03. 2009
credibility
Evel Knievel, corporate positioning & corporate message development – a new Velocity white paper
Velocity today announced a new white paper for technology marketers facing corporate positioning and corporate message development problems…
25. 11. 2008
Evel Knievel, corporate positioning & corporate message development
Engineers take the leap from tech features to Big Business Benefits like Evel Knievel approached the Snake River Canyon: they fall down. Our Hierarchy of…
17 credibility builders that make your claims believable
Anyone can claim anything they like about their product or service. Claims are empty. Your job as a marketer is to get believed.…
28. 03. 2008
