creative

WFH #10: This 2020 thing isn’t great for creativity, is it?

Fun is an essential part of making good creative. And this year isn’t exactly fun. Here’s how I’m dealing with that.

WFH #5: If only these walls could talk.

After two weeks of working from home the importance of pointless conversations has become all too clear.

Creativity’s guilty secret

Creativity and efficiency don’t often go together. Here’s why that’s true for creatives.

And caterpillars.

Embracing ambiguity: creative confidence in disguise

This started out as an apology. I wanted to say sorry to the many clients and colleagues I’ve annoyed over the years because of my indecisiveness. I…

The paradox of the Almost ‘Creative’

How the Almost Creative conducts the show without ever stealing it.

Playing in the creative sandbox

Despite living in a ‘creative’ world, most agencies are pretty linear. They take the brief, then they do the creative. Velocity is a bit different. When…